Features & Opinions

Marketing department’s apathy to procurement: Smells like teen spirit?

In this bright and breezy piece published by Spend Matters, Consultant Ashima Malik – an expert on sourcing and procurement (S&P) engagements – considers some of the peculiar dispositions of many people in the marketing area and provides suggestions on how to engage the marketing department in a more meaningful manner.

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This was first published on the Spend Matters UK / Europe website

Authors

Ashima Malik

Ashima Malik, Senior Consultant – Solution Design, Sourcing and Procurement (S&P), Infosys

Ashima Malik is responsible for delivering specialty expertise on strategic consulting projects. For more than seven years now, Ashima has been actively involved in designing solutions on S&P projects of significant strategic importance. Ashima blogs regularly on strategic sourcing, procurement and sourcing operations, category management, spend analysis, e-sourcing and market intelligence.

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