As with most developed countries, price-driven activities are the fallback position for driving slow or falling sales. While assuming that this positioning is unique, how do you gain value from these activities? Can you drive loyalty, repeat visits, and at the same time learn a little more about your shoppers? QR codes, mobile device barcode ...
scanning, online voucher codes, and near-field communication (NFC) technology all offer retailers unique opportunities to reach customers. To capitalise on these tools, retailers need to employ a simple and effective system to close the ‘redemption loop’ that allows them to identify where the customer offer originated, who the customer is, and where the transaction happened to help craft their future marketing activities.
Published with the permission of Retail World