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AI Decision Making: Is Artificial Intelligence Ready for Unsupervised Decisions?
Artificial intelligence (AI) has progressed to such an extent that it can compete with the best human brain in many areas, usually with unbelievable speed, quality, and accuracy, enhancing its role in strategic decision-making. Today, AI decision making is transforming industries by automating complex processes and enabling data-driven strategies. Forward-thinking businesses are leveraging AI to streamline operations, improve customer experience, and unlock new growth opportunities. However, it still remains to be seen whether AI can make decisions when emotions come into play. For example, ‘can AI make decisions taking empathy into account’ to enhance the customer experience?
AI models are designed to help with decision-making capabilities when humans cannot handle all the data, variables, and parameters involved in managing a situation. However, when intangible human emotions are involved, AI still flounders. AI is driven by algorithms that respond to data and models, not morality and ethics. While the decisions may be technically correct, they may sometimes mean trouble for an individual or a business.
Real-World Scenarios in AI Decision Making
To understand the current capabilities and limitations of AI decision making, let’s examine real-world scenarios where artificial intelligence is already influencing outcomes:
Bank:
If banks rely completely on algorithms to decide whether a customer is eligible to receive a loan or an increase in credit limit, AI models would qualify only those customers who presented almost zero risk. However, a customer’s value may be more than what the AI model can assess. An AI model would not pick a customer with calculated risks but who promised higher returns, over one with minimum risk. Only a human involved in the process would be able to make a fair judgement.Forward-looking financial institutions are now integrating AI with human-in-the-loop review processes, ensuring both efficiency and a personalized customer experience.
Content Creation with Artificial Intelligence:
Technology can now create text that resembles human writing very closely. Language transformer AI models are equipped to independently produce blogs, articles, short stories, news reports, songs and much more. While these kinds of content can be very useful in marketing, chatbots, translations and sales responses among other tasks, there is always a doubt about whether AI tools can independently decide what people want to read or whether the content produced would be unbiased and of a quality that a qualified human would present.Businesses seeking to scale content operations are increasingly adopting AI-powered content creation, but the most successful brands combine AI efficiency with editorial oversight to ensure quality and brand consistency.
AI-Driven Recommendations and Their Impact:
AI is now making recommendations about almost everything. The role of AI-driven social media influencers is becoming quite prominent too. If AI models start making political recommendations, the impact on public policies could be quite huge.For companies, leveraging AI-driven recommendations can boost engagement and conversions, but it’s essential to monitor for bias and ensure recommendations align with your business values and compliance needs.
When AI Decision Making Goes Wrong
AI suggestions and solutions can sometimes be very wrong too. Here are a few unnerving examples that also question whether AI has advanced as much as it is believed to have in the realm of generative AI.
Self-driving car accident:
During a real-world experiment in Tempe, Arizona, a self-driving test car did not stop when a pedestrian pushing a bicycle tried to cross a four-lane road. The AI model did not recognise the jaywalking pedestrian since he was not near a marked crosswalk. The pedestrian died and this brought home the rather shocking point that the AI model had not been designed as well as expected. The human backup driver did not see the pedestrian either as he was watching a streaming video. A human driver would have probably stopped or swerved the car to avoid the pedestrian.This case underscores the importance of robust testing, ethical frameworks, and human oversight in any enterprise AI deployment.
Biased recruiting and AI-Based Decisions:
An AI tool that was trained to search for top talent picked the best talent alright, but it picked mostly men since the data it was trained with was largely about male candidates. The AI model gave low scores to female candidates although their qualifications and abilities were no different from the male candidates. The tool was finally abandoned.Organizations must prioritize diversity and fairness by regularly auditing AI models and partnering with vendors who emphasize ethical AI development.
Learning disaster in AI Decision Making:
An AI-driven chatbot that was trained to work without any human intervention drew more attention than necessary when it started learning offensive language and made derogatory remarks on the chat platform, raising concerns about AI capabilities. It was supposed to learn from its interactions with humans but it picked up wrong facts and wrong language, thus failing to integrate effectively. This chatbot too was quickly withdrawn. So much for unsupervised decisions.Businesses can avoid such pitfalls by choosing AI solutions with built-in monitoring, moderation, and escalation protocols.
Troublesome advice from AI-Based Healthcare Tools:
An experimental healthcare chatbot that was designed to reduce doctors’ workloads only stirred trouble when it advised a patient to commit suicide! Another disastrous AI tool that could not be trusted to work unsupervised. It had been trained with data that was not cleaned properly leading to very unhelpful medical advice.
What should business and technology leaders do?
AI-driven decisions can have both positive and negative impacts on business decisions and on society, depending on the amounts of data and the analytics used in the processes. Frequent accidents will only make people wary of the power of AI. It is quite clear that AI-driven decisions require some degree of human involvement to make better decisions. Other than ensuring all AI algorithms are tested thoroughly under different conditions, technology and business leaders must ensure that AI systems are fitted with the necessary checks and balances so that the decisions made are moral and ethical.
- Promote ethics in AI decisions:
- Ensure data is trained, fine-tuned and unbiased:
- Ensure humans are in the loop:
- Teach machines human values:
Business leaders must ensure that people creating AI systems are educated about ethics, fairness and morality so that the functions they build into the systems reflect the right standards.
To prevent AI-driven decisions from being biased, the data analysis fed into the systems must be analyzed and cleaned, prioritizing the removal of any biases. Data sources must be authenticated by data scientists before being used. AI systems must be supervised during the learning phase since they cannot learn on their own.
To ensure wrong decisions are not delivered, AI systems must allow humans to override decisions at any time. There are ample examples of situations where humans have had to intervene to prevent erroneous AI-driven decisions, highlighting the importance of human decision in AI processes.
Since AI reflects the data and programming fed into it, efforts must be made to improve AI systems such that they mimic human values as closely as possible and personalize the outcomes. Leaders must agree that data-driven insights cannot be the only factor affecting the decision-making process, the systems must be humanised to some level.
The big picture: The Future of AI Decision Making
Huge advancements in AI capabilities are largely seen in the virtual world where it can manipulate media content through machine learning. In the real world however, AI decision-making still has a long way to go in terms of ai adoption and improving customer experience. It may make the right fact-based decisions, but when it comes to subjective reasoning, humans must be involved. Since AI is here to stay, it is up to business and technology leaders to ensure that AI systems are fitted with clean unbiased data so that AI-driven decisions are above reproach. To allow AI systems to make unsupervised decisions in certain areas such as repetitive tasks, technology leaders must ensure those areas are clearly defined.
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