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An introduction to Adobe Commerce
Are you searching for the right solution to ride the e-commerce wave? eCommerce was already growing, but the pandemic gave it the required boost. According to a study, the value of the global B2B e-commerce market could be $18,771.4 billion by 2027. Even small and mid-size companies are racing to get a piece of the huge pie. In this blog, we will understand how Adobe Commerce is spearheading the e-commerce space with a comprehensive solution for businesses.
What is Adobe Commerce?
The platform, earlier known as Magento Commerce, builds multi-channel e-commerce experiences for B2B and B2C businesses. It helps build engaging shopping experiences with unparalleled security, performance, and ease of use. Companies can quickly scale their business and connect across devices and marketplaces for business growth.
The features of Adobe Commerce
The e-commerce platform allows businesses to easily create and operate an online store with tools that touch upon every point in a customer’s journey and help businesses to quickly scale up. Here are some of the salient features of the platform.
Hosting:It resides on the cloud and is also called Adobe Commerce Cloud. It makes the maintenance, upgrade, and handling of the platform the responsibility of the merchant. Cloud hosting also gives clients the flexibility to access the platform from anywhere and anytime over a laptop or a tablet.
Analytics:Businesses are increasingly becoming data driven and their decisions are based on numbers. Adobe Commerce integrates with Adobe Analytics for better visualisation and understanding of data.
Omnichannel:Adobe Commerce takes your business where the customers are, be it social media, Amazon, or Google Shopping, which allows you to sell products in domestic or international markets easily.
Flexibility:The open source Magento platform makes Adobe Commerce highly customisable and scalable according to your business needs.
Headless offering:Customers want a seamless shopping experience, from visiting an e-commerce site to checkout. Supporting progressive web apps (PWAs) is one of the features that helps enhance this experience. Adobe Commerce integrates with Adobe Experience Manager to build an exceptional front end (WYSIWYG page builder) using its drag-and-drop content management system (CMS).
Business intelligence dashboard:The intuitive and visual dashboards make it easy for your team to quickly identify the parameters that affect your business. It helps you analyse metrics and get deep business insights with simple visuals and reports.
Marketing and customer loyalty tools:Right marketing and customer retention saves money and is an important factor for businesses. Adobe Commerce’s marketing and customer retention tools let you lower acquisition costs. You can operate in global languages and currencies.
Upsell, cross-sell, and related products:Customers want choices when they visit an e-commerce website. Adobe Commerce provides intelligent upselling, cross-selling, and related product options on the website using its rich merchandising rules.
Customer segmentation:It is an essential part of any business because you cannot sell everything to everyone. Adobe Commerce allows you to classify customers into different segments and market and sell products that are relevant to them.
Third-party integrations:The platform seamlessly integrates with leading payment, logistics, mailing, and online review platforms from a single place.
Who can use Adobe Commerce?
Adobe Cloud Commerce is built for everyone, be it a large enterprise or small and medium-sized businesses (SMBs). The full suite of 20+ apps is available for $79 per month per user, and the single-app plan is available at $33 per user per month. There is 24 x 7 customer support with an admin console irrespective of the payment plan.
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How can Infosys BPM help?
We have helped e-commerce businesses achieve faster time to market, as well as reduction in product returns, total cost of operations, and order cycle time. Optimise your e-commerce business for maximum returns. Read about all the B2B e-commerce solutions for an Adobe Commerce-based digital store.