Marketplace management services
Ensure business beyond disruption with our eCommerce marketplace management
eCommerce has revolutionised the way customers buy products as online shopping is being preferred over buying products from physical stores. As a result, the buying habits of customers have impacted the way businesses are selling, both online and offline. Intensifying competition in the e-commerce market is compelling businesses to expand onto additional online channels to drive growth and gain market share. However, selling across multiple platforms is a complex process. Lack of experience and expertise to effectively manage the entire ecosystem of marketplaces — right from listings to sales — often restrict businesses’ ability to boost sales across the online marketplace.
Today’s customers demand rich, consistent product information and imagery that focus on strong visual aids on product pages at all marketplaces. Brands that own these products must meet these expectations to ensure brand governance. In order to protect their online brand identity and presence, businesses are striving to ensure its visibility to customers in the marketplace. To that end, businesses are providing consistent and visually appealing product information on their own e-commerce websites on a regular basis. To help businesses in enhancing their brand identity, Infosys BPM delivers a one stop shop eCommerce Marketplace Management Services to address these challenges. We help optimise marketplace performance of your business/products on a monthly basis as well as expand onto newer platforms in a short span of time.
Why us?
Infosys BPM offers eCommerce marketplace-managed services that help businesses launch and manage inventory across online sales channels effectively. Our team of experts bring in years of experience in dealing with the most popular marketplaces, enabling them to help you seamlessly sell on multiple marketplaces and grow your business.
10M+
SKUs Managed
500+
Retailers Supported
30+
Languages Supported
1M+
Product Pages Managed
Marketplaces we manage
- Amazon : End-to-end seller account management, Amazon Brand Registry support, A+ Content optimization, Sponsored Products and Sponsored Brands campaign management, ASIN catalogue operations.
- Walmart Marketplace : Walmart connect advertising, Walmart fulfilment services (WFS) integration, Item Setup and Maintenance, Walmart Pro Seller program compliance.
- Target Plus : Invite-only marketplace operations, Roundel advertising support, Target Plus catalogue and merchandising management.
- eBay : Listing optimization, eBay Promoted Listings campaigns, store and storefront management, multi-variation listing operations.
- Kroger : Kroger Precision Marketing campaigns, Kroger.com catalogue management, grocery-specific compliance and content operations.
- Wayfair : Wayfair Castlegate fulfilment support, dropship operations, Wayfair-specific product content and imagery requirements.
- Newegg : Newegg Marketplace operations, electronics-specific listing and content management, advertising and promotional support.
Boost sales across online marketplaces
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Our offerings
We follow a holistic approach to efficiently manage online marketplaces management services. We focus on delivering a seamless online shopping experience to shoppers worldwide so that it leads to improved customer engagement and conversion. With our technological know-how and a team of experts, we take proactive steps to accelerate your brand on multiple marketplaces. We deliver high levels of customer satisfaction to our clients through our value-driven eCommerce Marketplace Management Services delivery, including:
brand governance
Identify counterfeit products, audit brand and data compliance, and review pricing anomalies and unauthorised seller identification.
catalog management
Build and manage catalog, create unique content and title, perform image optimisation, and enhance current content score.
Marketing operations
Build and manage campaigns, perform keyword research and optimisation, create brand stores, and enhance performance management.
Customer/back office support
Deliver L1 customer support (email/chat/social channels) and improve payment reconciliation.
reporting and analytics
Optimise pricing and inventory through past reports and analysis.
Challenges and solutions for marketplace management service
Each marketplace has different content standards, image requirements, and category taxonomies. Maintaining brand consistency across Amazon, Walmart, Target, eBay, and others requires both a centralized content governance approach and platform-specific execution. Infosys BPM operates catalog management at scale, with brand governance protocols that include counterfeit identification, pricing anomaly review, and unauthorized seller monitoring across every marketplace where the brand sells.
Counterfeit and unauthorized seller activity erodes margin, dilutes brand equity, and confuses customers. Infosys BPM's brand governance practice operates daily monitoring across marketplaces for counterfeit identification, brand and data compliance audits, pricing anomaly detection, and unauthorized seller identification, with structured escalation pathways to marketplace enforcement teams.
There is no single answer. The right balance depends on category, margin structure, fulfilment capability, brand stage, and the strategic role each channel plays. Infosys BPM works with enterprise brands to operate marketplace presence as part of an integrated omnichannel commerce strategy rather than as an isolated channel, ensuring marketplace operations support, rather than cannibalize, the broader brand and commerce roadmap.
AI is now embedded in marketplace operations across catalogue content generation, image optimization, keyword research, advertising campaign optimization, competitive intelligence, and customer interaction handling. Infosys BPM applies AI through the Infosys Topaz platform to accelerate catalogue operations, automate routine content updates, and surface optimization opportunities across the marketplace portfolio at scale that manual operations cannot match.
Top-line marketplace sales alone do not tell the full story. Margin after marketplace fees, advertising spend, and fulfilment costs is the real measure. Infosys BPM's reporting and analytics offering goes beyond sales tracking to surface true contribution margin, advertising efficiency, inventory velocity, and category-level performance, giving brands the visibility to make informed decisions about where to invest, expand, or rationalize marketplace presence.
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