The ecommerce space is a highly competitive one with businesses competing for consumer eyeballs, clicks, market share, and superior user experience. In such a scenario, it’s imperative for businesses in this space to constantly strive at improving their operational and business metrics.
We live in exciting times as a plethora of choices are available at our fingertips. The possibilities are limited only by one’s imagination, with ‘digital’ becoming a way of life. As businesses offer superior user experience, digital marketplace has enabled them to directly engage with customers, be a part of the customer experience (CX) journey and, more importantly, sell products and services.
In today’s new normal, all businesses are keen on ‘being more digital’ across the entire CX journey, and the changing times have also highlighted how ‘digitisation’ has future-proofed many businesses and enabled them to engage with their customers at various points of their journey — wherever they are. In such a scenario, it’s imperative for businesses existing in the digital marketplace to constantly strive at improving their operational and business metrics.
Businesses face multiple challenges and questions when it’s about a ‘quick launch’ of a sustainable Digital Store solution. Launching a Digital Store is more than digital and technology problem, in what areas (a) should a brand accelerate digital investments (b) several business and operational challenges exist and (c) impacts multiple business functions. So, while businesses are focusing on a quick launch, it’s critical to ensure that we create a foundation for a long-term digital journey!
Businesses operating a Digital Store typically face several challenges in their day-to-day operations. These range from outdated legacy processes, to delayed responses to customer queries, limited ROIs from campaigns, and so on. Businesses also need to answer several questions, such as:
Engage with customers directly
Infosys BPM has designed an ingenious ecommerce solution for such businesses and brands that want to launch their Digital Store, a solution that is quick, has minimal fuss, and tackles various challenges from the get-go.
Here are the three propositions of our Digital Store solution:
Apart from these three propositions, the solution could be tailor-made for businesses that want to expand or improve their current D2C store footprint.
Our Digital Store is a holistic solution that combines best-of-breed technology tools, analytical models, and ML-led automations to deliver superior user experience and operations framework, impacting multiple business functions and ensuring a strong foundation for a long-term digital journey.
In addition, we also offer several options for enabling the Digital Store:
We are experienced in handling Digital Store operations for major businesses and offer end-to-end solutions in areas such as:
To support Digital Store operations, we leverage several market-leading e-commerce platforms and tools such as:
Additionally, we help businesses in e-commerce operations with our in-house tools and platforms, such as:
We have deep-rooted digital commerce capability operating in this space over the past 5+ years and our operations team has managed 10+ million SKUs, supported 500+ e-tailers in 30+ languages, and 1+ million product pages for e-commerce businesses worldwide, handling over 10+ billion orders processed and fulfilled annually.
We have helped businesses to deliver remarkable e-commerce experience with:
Apart from the aforementioned offerings, our Digital Center of Excellence has developed a robust framework to deliver the commerce operations in a utility model, enabling us to kick start in quick time and scale the operations in a seamless manner. We have a 1,000+ strong Infosys Experience Design (IXD) design studio, which is comprised of digital strategists, UX/UI designers, data scientists, domain SMEs, technology consultants, and content producers to help businesses in delivering excellent customer experience, increased footfalls, and increasing revenues in the e-commerce sector.
A typical digital store operation involves a complex array of management, compliance, and support. At Infosys BPM, we can offer these business services across the entire spectrum of ecommerce operations.
Find out more about how we can help your organization navigate its next. Let us know your areas of interest so that we can serve you better