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Sales and commercial: AI-orchestrated revenue operations

Infosys BPM sales and commercial operations enable enterprises to accelerate revenue, improve deal velocity, and protect margins through an AI-orchestrated, end-to-end managed operating model, unifying sales operations, order management, and revenue operations (RevOps) under a single AI-first, outcome-based managed services framework.

Our sales & commercial operations enable enterprises to accelerate revenue, improve deal velocity, and protect margins through an AI‑orchestrated, end‑to‑end lead‑to‑cash operating model driven by sales managers. We unify sales operations, order management, and revenue operations under a single AI‑first, outcome‑based managed services framework, enabling clients to scale growth without adding headcount, reduce revenue leakage, and improve customer experience.

What makes us different: Not point automation or siloed sales support; instead, we deliver revenue operations at scale, spanning sales‑to‑fulfilment, delivered as a managed service.

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Key stats

>95% On-time and full
>50% Improvement in productivity
75% Order processing cycle time reduced
0 Revenue left on the table
>30+ Order processing languages
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Sales & commercial offerings

Sales & revenue operations  

  • Revenue operations (RevOps) orchestration
  • Lead, opportunity, and pipeline management
  • Deal desk, pricing, and quoting support
  • Sales analytics, forecasting, and performance management
  • AI‑enabled sales productivity and decision intelligence improve the qualification process for prospects

Commercial & order operations 

  • Order management and fulfilment coordination to optimize commerce efficiency
  • Contract, subscription, and renewals management
  • Billing, invoicing, and revenue realization support
  • Revenue leakage detection and prevention
  • Lead-to-cash orchestration across the commercial cycle, integrated with our order-to-cash and quote-to-cash services

Imperatives to drive value across customer value chain

We aim to deliver operational excellence across core revenue execution levers—including account and territory management, sales quota assignment, sales crediting, claiming, and compensation—ensuring strategy is realized through disciplined commercial execution.

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Value delivered

We have delivered strong business outcomes enabled by AI-driven revenue operations.

Revenue growth & deal velocity Operational efficiency at scale

Accelerate conversions, shorten sales cycles, and increase win rates through AI-driven sales and pricing intelligence to optimize customer relationships.

Reduce manual effort and cost to serve via intelligent orchestration across lead to order and order to cash.

Customer experience excellence Business agility & forecast accuracy

Enable faster, error-free buying and fulfilment journeys with real-time visibility and exception first operations.

Improve predictability with AI-enabled forecasting, pipeline intelligence, and revenue assurance.

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Why choose us for sales and commercial operations?

  • AI-orchestrated sales-to-fulfilment model: One operating model across sales ops, order ops, and revenue ops.
  • Outcome-based managed services: Shift from FTE-based support to measurable business outcomes.
  • Deep commercial and supply chain convergence: Unique ability to bridge selling, fulfilment, and service execution.
  • Enterprise-scale governance and transitions: Proven, reference-grade transitions supported by strong control frameworks.
  • Platform-enabled, industry-ready delivery: Reusable assets, accelerators, and industry-specific execution in the commercial sales sector.

We have a legacy of delivering strong business impact in terms of:


Higher win rates and faster deal closure


Zero revenue leakage and billing errors


Improved forecast accuracy and cash realization


Lower cost-to-serve with scalable operations


Consistent, predictable revenue growth

Our offerings

     

Discover service and solutions for sales and commercial

Challenges & solutions - sales and commercial

RevOps managed services run the commercial engine end to end: lead, opportunity, and pipeline management; deal desk, pricing, and quoting support; order management and fulfilment coordination; contract, subscription, and renewals management; and sales analytics and forecasting. Delivered as outcome-based managed services rather than staffing, they unify sales, order, and revenue operations under a single operating model.

Traditional sales support outsourcing supplies people to perform tasks and is priced on effort or headcount, impacting the job description of sales representatives. Outcome-based managed services take accountability for commercial results, deal velocity, forecast accuracy, revenue leakage, and cost-to-serve, under defined outcomes. The enterprise buys measurable revenue performance and an AI-orchestrated operating model, not additional headcount.

Revenue leakage is closed by connecting the stages where it occurs: pricing and quoting discipline at the deal desk, accurate contract and subscription management, clean order and billing handoffs, and systematic leakage detection. Because leakage compounds across handoffs, running sales, commercial, and order operations as one orchestrated model prevents errors that isolated point tools cannot catch.

Evaluate whether the partner can run the full sales-to-fulfilment chain under one operating model, or only isolated processes. Assess AI and decision-intelligence maturity, the commercial model (outcome-based versus FTE-based), governance and transition frameworks, and reusable platforms and accelerators for sales and marketing. The strongest partners bridge selling, fulfilment, and service execution rather than automating one stage.

AI improves the commercial cycle through decision intelligence rather than task automation alone: pipeline and deal scoring, pricing and quoting guidance, forecast accuracy, contract and renewal monitoring, and leakage detection. Agentic AI extends this to autonomous process execution across order and revenue operations, so decisions are made earlier and revenue is protected before it is lost.

By shifting from headcount-based sales support to an AI-orchestrated, outcome-based managed operating model. Standardised processes, reusable accelerators, and decision intelligence absorb volume growth without proportional hiring, while managed capacity flexes with demand. Growth then scales with the operating model rather than with the size of the sales team.

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