Digital interactive services (DIS), our digital business services practice
Transform digital business outcomes
Infosys BPM digital business services help global enterprises run content, marketing, eCommerce, and marketplace operations at scale. Delivered through our Digital Interactive Services (DIS) practice, we go beyond traditional content management to include creative content development, graphic design, multi-channel marketing, campaign execution, analytics, and eCommerce marketplace services.
Powered by a 2,500+ strong AI-trained digital workforce, we apply AI acceleration to deliver faster go-to-market, greater accuracy in execution, and higher return on marketing investments. Our digital business services convert fragmented in-house digital operations into a centralized, measurable engine for revenue growth, brand consistency, and customer experience.
Digital business impact at scale
- Faster go‑to‑market for campaigns and launches through industrialised content, creative, and marketing operations.
- Higher return on marketing investments via accurate execution, performance analytics, and AI‑accelerated workflows.
- Reduced operational complexity and cost by centralising digital operations and standardising processes across brands, markets, and channels.
- Stronger, more consistent digital experiences across websites, and marketplaces.
Key stats
100,000+ Campaigns managed 
5000+ Advertiser accounts managed 
100K+ Product catalogs built 
10 Mn+ Pages managed 
2500+ AI-trained digital workforce
Services across the digital marketing lifecycle
Why choose our digital interactive services?
Our digital operations framework support clients across industries and provides services that help enterprises transform and thrive in a changing world by co-creating breakthrough digital solutions that combine strategic insights and execution excellence. We help clients renew themselves while also creating new avenues to generate value. Businesses can bank on us to provide strategies, processes, requirements and proven expertise in the digital operations ecosystem. We deliver digital service benefits through:
Our centralized digital operations framework with capability to streamline disparate systems, helps enterprises in focusing on core deliverables and not spend excessive time and resources on content creation for a new campaigns or product launches. This helps in reduced time to market, increased digital asset re-use and improved product content engagement.
We bring domain expertise to manage customer experiences across multiple websites and microsites that are customized for different geographies and customers. Our effective & efficient digital process framework, through the 3 E’s [Efficiency, Effectiveness and Experience] helps us to provide top quality and credible product information enabling enhanced customer experience, better sales leads and conversions.
Our Global delivery model uses a follow-the-sun approach to meet the dynamics of operations. We provide a large range of services and offer a one-stop-shop for everything digital. As a consistently recognized leader in the digital marketing operations space by analysts like Nelson Hall and HFS, we have leveraged our expertise across the digital value chain to deliver compounded benefits to clients. With our scale of operations, HR capabilities and transition credentials, we have managed large scale processes for highly business sensitive clients in complex environments.
How digital business services drive enterprise growth
For enterprises competing on digital channels, the gap between strategy and execution is widening. Marketing teams are asked to launch more campaigns, manage more channels, support more product launches, and prove more ROI, while internal capacity stays flat. Digital business services close that gap, taking the operational weight of content, marketing, eCommerce, and marketplace execution off internal teams and converting it into a scalable, measurable engine.
Infosys BPM digital business services deliver four enterprise-grade capabilities, designed for global scale and CMO accountability:
Operational scale that internal teams cannot replicate
A 2,500+ AI-trained digital workforce, distributed across global delivery centers, gives enterprises the ability to scale digital execution up and down without scaling fixed costs.
AI acceleration applied to operations, not just experimentation
AI in most enterprises is still trapped in pilots. In digital business services, AI is already industrialized across 5,000+ advertiser accounts, applied to content production, asset tagging, campaign optimization, and quality assurance, delivering measurable speed and accuracy improvements.
Centralized digital operations across brands, markets, and channels
Most enterprises operate fragmented digital functions, regional teams, agency partners, brand-specific tools, all running parallel and inconsistent. A centralized digital business services model standardizes processes, assets, and tooling, removing duplication and creating one operating system for digital execution across the enterprise.
Measurable revenue and CX outcomes, not just operational savings
Whether the scope is 100,000+ product catalogs across global marketplaces or end-to-end campaign execution across owned channels, the output is revenue acceleration with cost discipline built in.
Infosys BPM digital business services are the operational backbone behind digital strategies that have to deliver, at the scale, speed, and quality that today's enterprises are accountable for.
Insights on digital interactive services
Transform and thrive in a digital ecosystem
Success stories
Bringing values to businesses through our products and services
Case Study
Our offerings
Create a turbocharged ecosystem with digital interactive services
Digital interactive services: Challenges and solutions
The following challenges and solutions reflect typical issues that CMOs, marketing operations leaders, and digital experience heads face when scaling content, marketing, and eCommerce operations:
A mature digital operations model standardises processes, assets, and tooling across brands and markets so teams can move from brief to launch quickly while staying on‑brand. This reduces rework and hand‑offs and lets local teams focus on insight and adaptation instead of repeat build work.
Impact is typically tracked across time to market, production efficiency, reuse of assets, channel level performance, and consumer metrics such as engagement and conversion. These are tied to baselines and reviewed through regular governance forums so leadership can see how the operating model is contributing to commercial and experience goals.
AI is used to accelerate everyday tasks, such as content adaptation, asset tagging, targeting refinements, and anomaly detection in performance data. It is embedded into defined workflows and platforms, so it augments existing teams at scale rather than remaining a standalone experiment.
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