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Consumer Packaged Goods

Digital Business Services

Trade Promotions Management

Turbocharging trade promotions: Efficient, quicker, and over $4 Mn richer

Mary Jones, Program Manager at a global consumer packaged goods (CPG) giant, partnered with Infosys BPM to overcome two critical challenges – prolonged time-to-market and the lack of ability to effectively track and report business processes interactions. This case study highlights how Infosys BPM’s technology-led approach helped Mary and her organisation reduce days sales outstanding (DSO) by over 65% and enhance efficiency by 35x, resulting in operational costs by over $4 Mn and much more.

Approach summary:

  • Architectural design and review
  • Power Apps portal set up
  • Pre-applied validation rules
  • Cloud computing platform integration
  • Real-time tracking and reporting

Key Benefits:

35x
higher efficiencies
Overall cost savings worth ~$4 Mn
DSO reduced by over 65%
Lead time to complete processing reduced by ~75%
80% increase in capacity
Enhanced business effectiveness & improved customer feedback