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How AI in marketing is transforming modern strategies?

In the past, marketing relied heavily on intuition and manual processes. Today, AI bridges the gap between data and strategy, enabling businesses to make informed decisions. By integrating with various facets of marketing, from customer segmentation to campaign optimisation, AI delivers tailored experiences that enhance engagement and loyalty. The rise of AI in marketing strategy is seen in the fact that 74% of marketing professionals now utilise at least one AI-powered tool to enhance their strategies.

This article delves into how marketers can harness the potential of AI to transform their marketing strategies and achieve impactful results.


AI’s advantage in crafting marketing strategies

Marketing’s unpredictability often challenges even seasoned professionals with countless variables and ever-changing trends. Examples in AI marketing show how businesses can craft precise strategies, using large-scale data analysis to personalise campaigns and increase ROI by targeting the right audience at the right time.

Below are several key ways AI is reshaping marketing.

Automation and personalisation

AI empowers marketers by automating tasks, analysing vast datasets, and delivering personalised campaigns that resonate with specific audience segments. Machine learning predicts consumer preferences, enabling hyper-targeted content that fosters stronger brand-audience connections. This automation allows marketers to focus on strategy while ensuring engaging, relevant content for each customer. Notably, 86% of marketers report saving over an hour daily with AI tools, reflecting its role in enhancing productivity and efficiency.


Enhanced data processing for smarter decision-making

A standout feature of AI is its ability to analyse vast amounts of data quickly. AI excels in processing large sets of data and generating insights that are difficult for humans to uncover. By using machine learning models, AI can identify patterns in consumer behaviour, predict trends, and provide actionable insights. AI-driven analytics significantly reduces the time spent on data interpretation, giving businesses more agility. This rapid data processing and the ability to extract actionable insights in real time are transforming the way marketers operate and strategise.


Competitive intelligence

Understand More About Data Processing With Infosys BPM!

Understand More About Data Processing With Infosys BPM!


AI tools are helping businesses gain a competitive edge by monitoring competitors’ activities and analysing market trends. With the ability to process large volumes of data quickly, AI can track competitor pricing, promotional offers, and marketing strategies in real-time. This allows businesses to adjust their own marketing tactics, identify new opportunities, and remain agile in a competitive environment​. Companies can also use AI to identify gaps in the market, optimise pricing strategies, and improve product offerings based on competitor insights.


Content creation

AI significantly enhances content creation by automating tasks like keyword research and content scheduling, allowing creators to focus on creativity. It personalises content by analysing audience data to resonate with diverse segments. AI improves writing quality through real-time grammar checks and style suggestions, optimises content for SEO, and ensures consistency in tone and style, streamlining workflows for impactful content strategies. Content marketing services using AI for content creation report saving an average of three hours per piece of content​.


Real-time sentiment analysis and customer engagement

Tools like chatbots and AI-driven customer support systems can respond to inquiries in real time, improving customer satisfaction and reducing response times. AI’s sentiment analysis tracks customer feelings and proactively addresses negative feedback, proactively, protecting a brand’s reputation before issues escalate​. Approximately 64% of marketers use AI tools to gain a deeper understanding of their customers, and about 69% believe AI can enhance end-to-end customer experiences, demonstrating its growing impact on personalised marketing.​


Deep learning for a competitive edge

Deep learning, a subset of AI, goes beyond automation to process and analyse large, complex datasets for hyper-targeted marketing strategies. It excels at identifying intricate patterns in customer behaviour and market trends, enabling businesses to make more informed, predictive decisions. Deep learning allows brands to refine audience segmentation, enhance product offerings, and benchmark against competitors in real-time, uncovering opportunities to innovate and outperform rivals.


Improving return on investment (ROI)

One of the most significant benefits of AI in marketing is its ability to optimise ROI. Marketers are using AI-powered tools to improve their content marketing, email campaigns, and social media strategies. By automating tasks such as content creation and social media management, AI allows businesses to reduce manual labour and focus on higher-level strategic decisions. This increased efficiency directly correlates to better campaign performance and a stronger return on investment​.
As businesses continue to adopt AI tools, they are discovering new ways to engage customers, optimise campaigns, and stay competitive in the marketplace, ultimately driving growth and success in the digital age.


How can Infosys BPM help?

Infosys BPM unlocks the power of streamlined marketing with marketing operations services. From campaign management and content optimisation to advanced analytics, our solutions are designed to enhance efficiency, elevate customer engagement, and drive measurable outcomes. Whether you’re aiming to personalise strategies or optimise marketing spend, our expertise ensures impactful results.

Explore how we can transform your marketing operations into a seamless, ROI-focused engine for success.


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