Stirring the pot for a tasty brew
When Stephen Astle, Executive Global Business Leader for a US-based confectionary and dog food company, wanted to revamp the administrative processes, Infosys BPM stepped in to improve efficiencies, effectiveness, and experience in the end-to-end trade promotion processes and significantly reduced time spent on manual activities by the sales team to the tune of 15–20%.
Approach summary:
- Collected data using templates and targeted interviews with different personnel in the value chain (finance, sales, supply chain, etc.)
- Performed as-is assessment of the processes
- Designed the to-be future state operating model consisting of different elements such as people, process, and technology
- Conducted value assessment and provided a roadmap
- Identified opportunities for centralisation
- Identified opportunities for freeing up sales teams’ time by relieving them of admin-related activities and improving customer-facing time
- Increased promotion compliance through robust checks and balances
- Enhanced overall efficiency by ~20%
