Retail, CPG and Logistics

How to choose the right 3PL providers for your ecommerce brand

E-commerce brands are growing at a rapid rate, and with the increase in their demand, the need for efficient logistics solutions has become a priority. One of the most critical aspects of any e-commerce brand is the logistics function, and choosing the right third-party logistics provider or 3PL is critical in ensuring the smooth running of your operations. 

There are a multitude of 3PL providers vying with each other to offer their services. Choosing the most suitable one that will serve your business interests well is of utmost importance. Let’s discuss how this can be done. 

What is Third-party Logistics or 3PL?

Third-party logistics (3PL) providers serve as intermediaries between an e-commerce business and its customers. They are companies that offer logistics services (warehousing, transportation, order fulfilment, and other supply chain management activities) to other businesses. 

Things To Consider Before Choosing a Right 3PL

  • Experience and Expertise
  • Choose a provider that has experience working with businesses like yours and understands your unique needs and challenges. Additionally, you must ensure that the 3PL providers have expertise in the logistics services you require, whether it's transportation management, warehousing, or distribution.

  • Technology and Innovation
  • It's essential to choose 3PL providers that have invested in cutting-edge technology to improve their logistics processes. This can include tools for tracking inventory, forecasting demand, and optimizing shipping routes. A technology-driven 3PL provider can help you streamline your logistics operations and provide you with the real-time data you need to make informed decisions. 

  • Flexibility 
  • One size does not fit all when it comes to logistics operations. You must choose a 3PL provider that can offer flexible solutions that can be tailored to your specific requirements. This means that the provider should be able to adjust their services based on your changing needs, whether they are seasonal fluctuations, changing demand, or shifting market conditions.

  • Network and Infrastructure 
  • The 3PL provider's network and infrastructure are critical when it comes to meeting your logistics needs. Ensure that the provider has a robust, geographically dispersed network and adequate infrastructure, including warehouses, transportation assets, and technology tools. Additionally, the provider should have a backup plan in place in case of any disruptions to their network.

  • Excellent Customer Service 
  • The level of customer service offered by the 3PL provider is another important factor to consider. You want to choose a provider that is responsive, proactive, and can provide excellent customer service. A survey by MetaPack found that 96% of consumers say that delivery is an essential factor in their online shopping experience, and around 43% of customers say they would not return to a retailer after a poor delivery experience.

Major Benefits Of Partnering With 3PL

  • Cost Savings
  • When you partner with a 3PL company, you can save on operational and logistical costs. 3PL providers have expertise in managing logistics operations, and they have access to a vast network of carriers and warehouses. Outsourcing to a 3PL provider can save e-commerce companies an average of 15-20% on their logistics costs, according to a report by Armstrong & Associates. This means that your business can benefit from economies of scale, and you won't have to invest in additional resources to manage logistics operations & warehouses.

  • Time-Saving
  • Partnering with a 3PL provider can also save you time that you can utilize in growing your business. The logistics provider can take care of all the time-consuming tasks related to inventory management, order fulfilment & shipping. According to a survey by Deloitte, 54% of consumers expect delivery within three days of placing an order. They can also use their expert knowledge to streamline the logistical process and minimize lead times.

  • Access To Industry Expertise
  • Logistics is a complex area that requires specialized knowledge to excel. When you partner with a 3PL provider, you gain access to a team of experts with years of experience in the field. They can address any logistical challenges that arise, and their expertise can help you develop a more efficient and effective supply chain.

  • Flexibility & Scalability
  • The modern business environment is increasingly unpredictable, and outsourcing logistics to a 3PL provider can provide the necessary flexibility to respond to changes in demand. 3PL providers are equipped to handle fluctuations in volume and provide support during busy seasons and unexpected surges in demand. 

  • Focus On Core Competencies
  • By partnering with a 3PL provider, your company can focus on what it does best, while logistics functions are handled by experts. This can help your business optimize performance and concentrate on areas of expertise and core competencies. When logistics functions are outsourced to a 3PL provider, your company can better allocate resources in areas that drive profitability.


Selecting the right 3PL provider is crucial for the success of your e-commerce brand. It is indeed one of the fastest-growing markets nowadays. The 3PL market is anticipated to achieve a revenue of approximately US$ 287.30 billion by the conclusion of 2023. Furthermore, it is predicted to exhibit a compound annual growth rate (CAGR 2023-2027) of 2.51%, leading to an estimated market size of US$ 317.30 billion by the year 2027.

Remember, the right 3PL provider should not only meet your current needs but also be able to scale with your business as it grows. By taking the time to research and evaluate your options, you can find a reliable and efficient 3PL partner that can help you streamline your logistics process outsourcing operations and provide an exceptional customer experience.

For organizations on the digital transformation journey, agility is key in responding to a rapidly changing technology and business landscape. Now more than ever, it is crucial to deliver and exceed on organizational expectations with a robust digital mindset backed by innovation. Enabling businesses to sense, learn, respond, and evolve like a living organism, will be imperative for business excellence going forward. A comprehensive, yet modular suite of services is doing exactly that. Equipping organizations with intuitive decision-making automatically at scale, actionable insights based on real-time solutions, anytime/anywhere experience, and in-depth data visibility across functions leading to hyper-productivity, Live Enterprise is building connected organizations that are innovating collaboratively for the future. 

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