Web & Social Analytics

Reasons to use social media analytics

With over half the world’s population active across various platforms, social media is the quickest and most efficient brand-building tool in a modern business’s arsenal. Organisations of all sizes use social media to promote their products and services, build brand awareness, grow their market share, cultivate customer relationships, and keep an eye on the competition. While you might regularly post content and interact with your target audience on social media sites, you can better leverage your reach by diving deeper.

Careful tracking of your efforts and monitoring of user-generated data can reveal insights towards building a sound social media strategy that ensures great results. Social media analytics solutions gather and analyse relevant data, enabling businesses to evaluate their performance and fine-tune their efforts across all their social media channels. This blog will cover why social media analytics are a must for any brand that wishes to grow and succeed in today’s fast-paced digital environment. Let’s take a closer look at the benefits of staying on top of your social media data.

Evaluating your social media strategy

While it is important for an organisation to be active on social media, tracking how your audience engages with your content is a great way to gain an understanding of what works and what doesn’t. Social media monitoring tools allow businesses to track key social media metrics such as likes, comments, shares, retweets, etc., enabling them to evaluate and progressively refine their online strategy based on how their followers respond to their content. Social media analytics can help determine the ideal frequency and time of day to publish content, as well as let you know the kind of content that nets the best results.

Figuring out which platforms offer the best value

While it’s fine to have a presence on various social media platforms such as Facebook, LinkedIn, Twitter, Instagram, Google+, and Pinterest to boost your reach, it is also important to know the impact that each of these networks has on your business. Modern social media analytics solutions allow you to track your performance across various social media accounts and identify which platforms add the most value to your brand. Knowing where your target audience is makes it possible to craft social media strategies that prioritise the relevant platforms.

Establishing which networks offer the best leads

Incorporating social media analytics services can keep business owners and decision-makers updated on which platform is responsible for generating the most sales leads and conversions. With this knowledge, your marketing teams can opt to focus their efforts entirely on this platform or attempt to replicate this success on other platforms by applying similar tactics across the board.

Setting and meeting realistic social media marketing goals

Tracking the results of your social media initiatives enables you to set realistic goals for your business. These goals could revolve around social media metrics, including the number of likes, shares, or comments received on your posts and the number of new followers gained. Monitoring your progress on social media can also help establish business goals, such as the number of new customers, referrals, conversions, and sales achieved via various social media platforms.

Monitoring your competitors

Utilising social media enables you to monitor rival businesses as well as industry leaders and learn from their effective usage of various platforms. This form of competitive research is the best method for small firms to take advantage of social media, learn from mistakes made by rivals, or be inspired and motivated by their successes. You may get a better understanding of what works and what doesn't when creating your own online marketing plan by looking at what other firms publish and how they engage with their audience online.

For organisations on the digital transformation journey, agility is key in responding to a rapidly changing technology and business landscape. Now more than ever, it is crucial to deliver and exceed on organisational expectations with a robust digital mindset backed by innovation. Enabling businesses to sense, learn, respond, and evolve like a living organism, will be imperative for business excellence going forward. A comprehensive, yet modular suite of services is doing exactly that. Equipping organisations with intuitive decision-making automatically at scale, actionable insights based on real-time solutions, anytime/anywhere experience, and in-depth data visibility across functions leading to hyper-productivity, Live Enterprise is building connected organisations that are innovating collaboratively for the future.

How can Infosys BPM help?

For businesses to extract the most value and acquire key insights from their social media data, it is essential that they work with a competent social media analytics service provider. The Infosys BPM web and social media analytics services offer businesses a wide range of social media analytics tools to help them better understand customer behaviour and trends and craft their social media strategies accordingly. Reach out to know more about how your organisation can best leverage its social media reach.

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