Digital Data Analytics Services

Enabling Live Enterprise

The worldwide web and social platform ecosystems have been changing considerably over time, affecting consumer buying patterns and mindsets. Consumers now spend a considerable amount of time researching through online platforms and social media before making any purchase decision.

Digital Marketing Analytics Services

The Infosys BPM Digital Analytics service partners with businesses and organisations to:

  • Deep dive and generate actionable insights from unstructured online data
  • Transform their analytics journey through improved customer satisfaction and optimisation of digital assets to serve consumers better

Why us?

Our solutions are designed to solve business-critical questions across the consumers’ online journey and provide insights into the key factors influencing non-linear customer journey paths. We achieve this through a combination of deep domain expertise, analytics, machine learning, AI, and intelligent hyper automation to drive business outcomes.

Understand Behaviour
Enhance Experience
Increase Revenue
Optimise Spend
The offerings focus on key digital assets such as web and social media, and focus on campaign performance on these platforms. Our solutions in the space of Digital Analytics span through key customer journey phases: Data Analytics Infographics

Our Offerings

What? The solution provides a holistic view of Key Performance Indicators (KPIs) of social media and websites. It combines data from disparate analytics platforms to provide insights at transactional and behavioral planes.


Empowers business users to make real-time decisions and effective marketing interventions.

What? The solution considers consumers’ or visitors’ footprints during the course of their digital social journey and generates actionable analytics. It provides multitude of insights around topics, sentiment, customers, etc., that businesses could leverage.


  • Deliver key insights on how the brand is compared with its competitors.
  • Identify customer needs and preferences across journey.
  • Help generate new targets and leads, as well as flag at-risk customers.
  • Identify influencers/advocates and measure social campaign performance.

What? The solution uses publicly available data from social platforms to monitor the health of social care through actionable insights.


  • Assess effectiveness of social customer service vis-à-vis competitors.
  • Identify factors driving incoming social customer service instances.
  • Measure social care KPIs.
  • Measure agent performance.

What? It’s a scalable and customisable solution that uses ML/DL techniques to analyse specific company/brand Twitter authors and categorise them as bots or genuine human authors.


  • Aids in the proper representation of a company's or followers' brand, helping them to refocus their marketing and operational goals.
  • Helps in increasing ROI of the social media ad campaigns by refining the targeted marketing list.
  • Reduces the number of spam tweets and declutters the dialogue for a corporation to focus on customer conversations.
  • Gives social customer care analysts significant time savings to focus on real issues.

Other Key Offerings

Web Analytics

  • Channel Performance Analytics
  • Visitor/Customer Behaviour Analysis
  • Path & Conversion Analysis
  • Channel Profitability Analysis

Social Media Analytics

  • Market & Audience Segmentation
  • Brand Engagement Analytics
  • Sentiment and CSAT analytics
  • Social Network Analytics

Campaign Analytics

  • Campaign ROI Analysis
  • Persona Creation and Targeting

Request for services

Find out more about how we can help your organization navigate its next. Let us know your areas of interest so that we can serve you better