The worldwide web and social platform ecosystems have been changing considerably over time, affecting consumer buying patterns and mindsets. Consumers now spend a considerable amount of time researching through online platforms and social media before making any purchase decision.
The Infosys BPM Digital Analytics service partners with businesses and organisations to:
Our solutions are designed to solve business-critical questions across the consumers’ online journey and provide insights into the key factors influencing non-linear customer journey paths. We achieve this through a combination of deep domain expertise, analytics, machine learning, AI, and intelligent hyper automation to drive business outcomes.
What? The solution provides a holistic view of Key Performance Indicators (KPIs) of social media and websites. It combines data from disparate analytics platforms to provide insights at transactional and behavioral planes.
Benefits:Empowers business users to make real-time decisions and effective marketing interventions.
What? The solution considers consumers’ or visitors’ footprints during the course of their digital social journey and generates actionable analytics. It provides multitude of insights around topics, sentiment, customers, etc., that businesses could leverage.
What? The solution uses publicly available data from social platforms to monitor the health of social care through actionable insights.
What? It’s a scalable and customisable solution that uses ML/DL techniques to analyse specific company/brand Twitter authors and categorise them as bots or genuine human authors.
Bringing values to businesses through our products and services
Find out more about how we can help your organization navigate its next. Let us know your areas of interest so that we can serve you better