Digital nudges: How much is too much?

Are the choices we make today ours alone or have we been ‘nudged’ into making them? An image here, a word there, a suggestion somewhere else - all of which are trying to steer us towards the choices organisations want us to make. Dark nudges or sludges are the unavoidable negative aspect of the same principle when a nudge doesn’t help individuals, but the bottom line of the organisation that’s nudging.

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