In today’s rapidly evolving transformative environment, consumer behaviour is dynamic, and to a large extent, unpredictable. It becomes imperative for organisations to harness insights from their customers’ digital journeys and social media interactions. This can help organisations devise incisive marketing programs that provide an edge over competition.
Infosys BPM brings innovation, technical expertise, deep domain knowledge, and the unmatched power of artificial intelligence/machine learning and automation to deliver cutting-edge Smart Analytics solutions. Some examples are several hyper-automated solutions for tracking consumer behaviour patterns and their non-linear journey path on social media while ensuring security, quality, and regulatory compliance of data.
At Infosys BPM, we help uncover newer revenue streams by applying our enhanced/augmented digital solutions to end-to-end marketing requirements such as acquisition, growth, retention, and optimization through sales forecasting, targeting, placement, price point analysis, product development, product life cycle assessment, and competitor analysis.
Our solution businesses break big problems into manageable answers.
Find out more about how we can help your organization navigate its next. Let us know your areas of interest so that we can serve you better