acquire, engage, retain & grow with analytics
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Advanced marketing and customer analytics services for growth
In today’s rapidly evolving transformative environment, consumer behaviour is dynamic, and to a large extent, unpredictable. It becomes imperative for organisations to harness insights from their customers’ digital journeys and social media interactions. This can help organisations devise incisive marketing programs that provide an edge over competition.
Infosys BPM brings innovation, technical expertise, deep domain knowledge, and the unmatched power of artificial intelligence/machine learning and automation to deliver cutting-edge Smart Analytics solutions. Some examples are several hyper-automated solutions for tracking consumer behaviour patterns and their non-linear journey path on social media while ensuring security, quality, and regulatory compliance of data.
At Infosys BPM, we help uncover newer revenue streams by applying our enhanced/augmented digital solutions to end-to-end marketing requirements such as acquisition, growth, retention, and optimization through sales forecasting, targeting, placement, price point analysis, product development, product life cycle assessment, and competitor analysis.
Devise incisive marketing programs
Customer and marketing analytics services that drive measurable business outcomes
Organizations generate vast amounts of customer and marketing data but often struggle to convert insights into business value. Customer and marketing analytics services help organizations improve customer acquisition, strengthen retention strategies, increase marketing effectiveness, and identify new revenue opportunities through data-driven decision-making.
Business outcomes include:
- Improved customer lifetime value
- Reduced customer churn
- Higher campaign effectiveness
- Increased share of wallet
- Better customer segmentation
- Faster decision-making
Our customer and marketing analytics solution businesses break big problems into manageable answers.
Descriptive Analytics
Diagnostic Analytics
Predictive Analytics
Prescriptive Analytics
Full stack of customer and marketing analytics solutions
- Combines data from disparate social media and web analytics platforms and provides holistic visibility around Key Performance Indicators (KPIs)
- Reports standardisation with visibility into best-in-class KPIs
- Track and measure website and social media effectiveness and performance
- Empowers users with trend analysis of key relevant metrics for effective interventions
- Interactive front end with rich visualisation, which lets you explore data in any dimension and direction to ease decision-making
- Reduce cost of report production significantly
- Obtain key insights on how consumers feel about your brand, product, or service vis-à-vis competitors
- Identify customer needs and preferences across user journey/phases
- Analyse customer sentiment and understand audience activity
- Generate new targets, leads, and flag at-risk customers
- Identify influencers/advocates who can possibly become brand ambassadors
- Measure social campaign performance
- Refine online marketing strategies based on both positive and negative reactions of consumers
- Assess effectiveness of social customer service vis-à-vis competitors
- Identify factors driving incoming social customer service instances
- Measure social care KPIs such as Net Promoter Score
- Analyse social customer service agent performance in terms of responding efficiency
- Aids in the proper representation of a company's or followers' brand, helping them to refocus their marketing and operational goals.
- Helps in increasing ROI of the social media ad campaigns by refining the targeted marketing list.
- Reduces the number of spam tweets and declutters the dialogue for a corporation to focus on customer conversations.
- Gives social customer care analysts significant time savings to focus on real issues.
- Delivers insights into how active a user is and measures his/her ability to make connections and disseminate information through the network
- Forms topic-level clusters and identifies an author as an influencer within each of the clusters and analyses the velocity of information flow within each network
- Generates insights to mitigate crisis by helping in engaging with the right influencer on a specific topic
- Helps in understanding the flow of information through social networks to detect stories before they happen
- Helps in targeted marketing efforts by engaging the right influencer on a specific topic
- Identifies various factors potentially influencing product purchase behaviour
- Helps in revenue enhancement by offering personalised cross-sell/up-sell recommendations
- Enables efficient retention and loyalty strategies
- Helps in estimating customers’ wallet size
- Identifies customer segments with substantial wallet size and maximum revenue potential
- Provides insights into areas where marketing and sales efforts can be further optimised
- Provides appraisal of potential revenue at risk owing to customer churn in the future
- Delivers deep understanding of the precursors to defection
- Helps marketers to drive better interactions with customers based on their risk profiles
- Enables targeted reactivation programs’ cost optimisation
- Relays early signal information to drive efficiency of retention campaigns and retention rate
AI-powered customer analytics solutions
Leverage AI-driven analytics to uncover customer behavior patterns, predict future outcomes, identify growth opportunities, and enable more personalized customer experiences. By combining advanced analytics with intelligent automation, organizations can move from reactive reporting to proactive decision-making.
Analytics solutions aligned to business objectives
Turn customer and marketing data into actionable insights that improve acquisition, retention, engagement, and revenue growth. Our analytics solutions help organizations make faster decisions and drive measurable business outcomes across the customer lifecycle.
Increase customer retention
Identify customers at risk of churn, understand the drivers behind customer attrition, and take proactive actions to improve loyalty and retention.
Improve marketing ROI
Measure campaign effectiveness, optimize channel performance, and allocate marketing investments more efficiently to maximize business impact.
Grow customer lifetime value
Uncover customer buying patterns and preferences to deliver more personalized experiences and increase long-term customer value.
Strengthen customer engagement
Analyze customer interactions across channels to better understand behavior, improve experiences, and build stronger customer relationships.
Optimize cross-sell and upsell opportunities
Leverage predictive analytics to identify the next best offer, uncover growth opportunities, and increase revenue from existing customers.
Why organizations choose our customer analytics solutions?
Challenges and solutions for customer and marketing analytics services
Customer analytics solutions help organizations identify behavioral patterns, predict churn risks, understand customer preferences, and develop targeted retention strategies. These insights enable businesses to improve customer experiences and strengthen long-term customer relationships.
Marketing analytics services provide visibility into campaign effectiveness, audience behavior, channel performance, and conversion trends. This helps organizations optimize marketing investments, improve targeting strategies, and maximize return on marketing spend.
Organizations can improve customer acquisition, increase retention, enhance personalization, grow customer lifetime value, optimize marketing performance, and identify new revenue opportunities through data-driven decision-making.
Predictive analytics helps organizations anticipate customer behavior, identify future purchasing opportunities, detect churn risks, and deliver more relevant customer experiences through proactive engagement strategies.
Organizations should evaluate analytics expertise, AI and automation capabilities, industry experience, data governance practices, scalability, and the ability to deliver measurable business outcomes aligned with strategic objectives.
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