Right KPIs for Today's Digital Analytics - Beyond Vanity Metrics

Key performance indicators (KPIs) are pivotal in data analytics. They are data-driven metrics providing clear and focussed insights into an organisation’s path towards achieving its long-term objectives. Unlike KPIs, vanity metrics are not always actionable. They provide information that is not necessarily connected to strategic objectives, but they do present a picture of the organisation’s performance. To succeed in the digital world, organisations must design and build a robust KPI framework with short-term and long-term KPIs as part of its digital marketing strategy.

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