Leveraging social media to identify the most valuable customers for your brand

Leveraging social media to find customers and their views on your brand is extremely important for future-focused organizations. In the future, the insights gleaned from customers’ social media interactions will prove to be a key aspect of competitive advantage. There are several strategies in unearthing social media insights. The capability to analyse social media interactions and use them for strategic advantage also makes the organization sentient – capable of adding value in all customer conversations.

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