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The role of digital assessment in improving candidate experience

There is a raging talent war across the globe, and candidates now have the upper hand in the hiring market. Employer brand, organisational culture, corporate reputation, and candidate experience are now some of the most discussed topics among recruiters. About 86% of recruiters now liken the recruitment process to marketing. Employee talent assessment is a crucial step in the recruitment process and plays a significant role in shaping candidate experience and employer image. A well-designed talent assessment process motivates the candidate to accept the job offer, whereas a poorly managed assessment process leads to the candidate rejecting the offer.

What is candidate experience and why does it matter?

Candidate experience is the impact on a candidate's mind at the end of the hiring process. These feelings — the good, the bad, and the ugly — are influencing factors that determine whether the candidate accepts a job offer or will consider applying to the company in the future.

A good candidate experience encourages jobseekers to accept your offer or even spread a positive word, contributing to enhancing a brand. On the other hand, a bad candidate experience will not only result in the candidate refusing the job offer, but it may also negatively impact your brand. So, it is in your company's best interest to strive for a good candidate experience as it allows you to attract and recruit better talent as well as improving the company's bottom line. So, what are some of the things you can do to improve candidate experience?

• Communicate frequently to give updates and feedback.
• Be fair and transparent in the recruitment process.
• Provide a preview of the job and the company's culture.
• Leverage remote interview and assessment tools to create a relevant and engaging assessment.
• Build an immersive and engaging hiring process.

Digital assessment factors for a positive candidate experience

No matter what assessment method you use — work samples, job simulations, or cognitive testing — integrating digital tools into the employee talent assessment helps you create a positive candidate experience. There are five key factors in digital assessment that contribute to a positive candidate experience.

• Engagement:

  The rich media elements, audio-visual cues, and dynamic graphics contribute to an engaging digital assessment compared with any traditional assessment format. This also allows you to highlight the company culture and values through various digital media. This way, the candidate is more engaged in the talent assessment process while getting a sneak peek into the company. Such rich and engaging digital assessments build the foundation for a positive candidate experience.

• Accessibility:

  Digital assessments have great potential in terms of accessibility and inclusivity. As a result, candidates can take the assessment anywhere, anytime, and on any device. Therefore, the physical location of the job no longer limits employers or candidates. Both can look for the perfect match wherever available.

• Relevance to the real world:

  Almost every aspect of modern life — personal or professional — is online. The format of the interaction also provides the candidate glimpses of their day on the job, enriching the overall hiring process.

• Quicker feedback:

  Digital assessment has the advantage of auto-scoring, which generates automated feedback at the end of the assessment. This makes the hiring process faster and more efficient for a better candidate experience.

• Boosts well-being:

  Tests, exams, and assessments are inherently stressful situations and cause anxiety. This can hurt both the well-being and the performance of the candidates. Digital assessments, on the other hand, allow the candidates to take the assessment when they are ready and in a comfortable environment, bringing out the best in them and delivering a positive candidate experience.

For organisations on the digital transformation journey, agility is key in responding to a rapidly changing technology and business landscape. Now more than ever, it is crucial to deliver and exceed organisational expectations with a robust digital mindset backed by innovation. Enabling businesses to sense, learn, respond, and evolve like living organisms will be imperative for business excellence. A  Equipping organisations with intuitive decision-making automatically at scale, actionable insights based on real-time solutions, anytime/anywhere experience, and in-depth data visibility across functions leading to hyper-productivity, Live Enterprise is building connected organisations that are innovating collaboratively for the future.

How can Infosys BPM help?

Infosys BPM Edutech Assessment Platform Solutions help you transform employee talent assessment by adopting and integrating new-age digital technologies. With our edutech platform offerings like Intelligent Assessment Services, Gamification Services, Smart Virtual Event Hosting Services, Enterprise Services, and Learner Segmentation & Recommendation Services, you can improve candidate experience. Transform your employee assessment process with Infosys BPM Edutech Assessment Platform Solutions and know how to improve candidate experience to gain a competitive edge in the candidate-centric hiring market.