Infosys BPM Social Media practice
Infosys BPM Social Media practice offers end-to-end management to enterprises across industries such as banking and insurance, airlines, telecom, automotive, technology, FMCG, retail, manufacturing, healthcare, energy, and utilities. We help businesses achieve the right perception, active participation, personalization, and peer-to-peer authenticity via social channels.
Social media consulting
We provide global enterprises with an easily acceptable social media framework. Our consultants have rich industry experience and work closely with the brand at every stage of its social media journey – from understanding the business and its pain points - to evolving a roadmap to enhance social effectiveness.
Our offerings include:
- Social media policy creation
- Strategy for different markets
- Tactical usage of social platforms and channels
- Roadmap blueprinting
- Design enterprise training program
Social Media Command Center operations framework
The ‘ready to deploy’ operations framework – SMCC (Social Media Command Center) - is customizable and scalable across geographies and languages depending on brand requirements. The SMCC, with real-time operation capabilities, assists brands in crisis management, investor communication, executive communication, sales, marketing, outreach, customer service, and corporate social responsibility initiatives. SMCC performs regular social audits to ensure that the brand’s personality is not diluted on social media.
Analytics and business intelligence
We leverage best-in-class tools and capabilities to collect social media data across channels and evaluate it to make business decisions. The process goes beyond the usual monitoring or a basic analysis of retweets or ‘likes’ to gain an in-depth insight into social involvement and engagement. This can enable enterprises to:
- Execute focused one-to-one and one-to-many engagements
- Enhance social collaboration over a variety of business functions such as customer service, marketing, and support
- Maximize customer experience
We provide actionable insights, analysis services, and business intelligence to help businesses improve their brand equity in a competitive global environment.
Backed by the parent company’s social platforms, we offer best-in-class managed services with technology solutions to address a brand’s social media requirements. Our SMCC team has expertise in creating innovative and interactive dashboards that can easily be integrated with the business’ customer relationship management initiatives. We also offer application development for social media platforms, website creation, digital marketing, social and web analytics, and SEO / SEM services.
Back to our
Digital Business Services offerings