Optimizing Trade Promotion Strategies: Lessons Learned from Top Consumer-Packaged Goods (CPG) organizations
Trade promotion management (TPM) is the backbone of driving sales and market share for many CPG businesses. It involves planning, executing, and analyzing promotions like discounts and product launches. However, running effective and efficient promotions remains a challenge for many CPG organizations. This paper explores best practices adopted by leading CPG companies to transform their TPM processes:
- Data-Driven Decisions: Move beyond guesswork. Leverage sales and market data to design targeted promotions with a higher success rate.
- Streamlined workflows: Automate manual tasks and eliminate bottlenecks for faster and smoother promotion execution.
- Enhanced Collaboration: Foster seamless communication between sales, marketing, and finance teams for better alignment and execution.
- Performance Measurement: Track key metrics and analyze results to optimize future promotions and maximize return on investment (ROI).
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