AI in Customer Experience- Revolutionizing Interactions, Personalization, and Loyalty
The objective of any business is to attract and retain customers. This has become extremely difficult in a market where customers have so many brands vying for their attention. The kind of experience the brand offers its customers has become a key factor in determining whether customers will remain loyal to a brand. The demands of customers have increased and they expect hyper personalised experience. Providing a personalised experience is a tough task with its unique challenges. AI (Artificial intelligence) based tools have emerged as a powerful solution for brands to create personalised customer experiences.
