User experience with generative AI: Exploring interactivity and personalisation
In today’s data-driven dynamic market, generative AI has played a pivotal role in not only transforming how businesses operate but also how customers interact with them through personalised and interactive UI designs. From enhanced design processes and rapid concept testing to data-driven design decisions and predictive analytics for intuitive design, UI design with AI tools has the potential to transform user experience. However, businesses must navigate challenges like the potential lack of originality and human touch, data privacy concerns, and potential biases to fully realise the potential of generative AI for business. And once you unlock this potential, the opportunities are endless to be creative, innovate, and revolutionise how your customers will interact with your products and services.
