Infosys BPM wins CMS Asia Content Marketing Campaign of the Year 2020
Infosys BPM has been recognized with the prestigious Content Marketing Summit (CMS) Asia Award 2020 under the Content Marketing Campaign of the Year category.
The Infosys BPM Marketing team won the award on the basis of showcasing a campaign to generate leads by promoting a set of 5 impactful client success stories to finance and accounting (F&A) decision makers. The award nomination highlighted the Marketing team’s approach to build top-of-the-funnel (TOFU) leads and direct outreach to qualify, and set sales appointment.
Held on 6th November during the virtual CMS Asia (Japan & Asia Pacific Edition) 2020, the Marketing-specific event saw Marketing Professionals, Publishers, and Content Creators from a diverse set of fields and sectors hailing from across the globe.
About the CMS Asia awards:
The Content Marketing Summit (CMS) is a leading marketing event that acts as an exclusive platform for leading, creative and renown minds, brands, publishers, technology enablers and practitioners from across the globe to come together and explore the depth, scope, and potential of content marketing. Given the rapid growth in the use and adoption of digital and social media, the event provides a plethora of opportunities for brands, publishers, partners and creators.