Generative AI
Mastering the Art of Content Marketing Outsourcing with GenAI and Automation
We’ve long heard the adage, 'Content is King,' and its relevance has only grown stronger in today’s digital age, with the ever-increasing demand for content. As of October 2024, over 5.52 billion internet users – indicates that about 67% of the world’s population – is constantly consuming content, whether it’s text, audio, or video. This underscores the unparalleled importance of content in connecting and engaging with a global audience.
With the growing demand for content consumption comes an equally pressing need for efficient production. While outsourcing Content Marketing Operations (CMO) is not new, bridging the gap between production volumes and consumption demands has always been a challenge. This can be addressed, to an extent, with GenAI entering the scene – The multitude of automation possibilities, can make the entire process streamlined, leading to enhanced productivity.
Most marketing functions already recognize the importance of outsourcing CMO, as it enables handling large volumes effectively and managing seasonal spikes seamlessly. With GenAI in the picture, the case for consolidating marketing operations with enterprise partners becomes even stronger, as it justifies the costs of adoption and usage of AI tools, which otherwise is a difficult path to tread with limited in-house resources.
Areas Where Marketers Can Leverage AI to Enhance Outsourced Marketing Operations
Partial or Complete Marketing Lifecycle Automation: From advertising to potential customers and creating awareness, to nurturing leads and driving sales, many components of the marketing lifecycle – such as content production, email marketing, social media, SEO, and PPC – can benefit from automation, either collectively or individually. Whether it’s analyzing social media insights or automating email campaign schedules, outsourcing these operational tasks not only enhances organizational efficiency but also frees marketers to focus on strategic planning and achieving organizational goals.
Accelerated Content and Creative Production: Securing customers’ mind share is a top priority for marketers in today’s hyper-competitive landscape. Personalization is no longer optional and the need for brands to connect with their audiences at a hyper-local and personalized level is inevitable. This requires high-frequency, high-volume content production while being hyper-personalized and preserving the brand’s core essence. Service providers today are equipped with GenAI tools and platforms like Firefly and Jasper that ensures faster production cycles. These tools accelerate simple tasks such as cropping, editing, re-sizing images, generating content ideas and creating tailored variations, enabling brands to maintain the sanctity of hyper-personalization and engage audiences effectively.
Intelligent Data Mining: Marketing strategies are only as good as the data that is made available to your teams. GenAI has made it easier for marketers to not only access relevant data points, but also to draw suggestions and predictive outcomes based on real-world scenarios. As with any function, insights and data analysis requires a constant churn along with human intelligence to make sure that the predictions and strategies suggested are validated and practical. Outsourcing partners leverage tools such as Brand24 and other ChatGPT-based platforms for real-time data monitoring and insights. These tools assist marketers in making faster, better-informed decisions while maintaining a consultative approach.
The Value of Outsourcing CMO Functions
Partnering with enterprise service providers who have mastered the art of blending GenAI with the human element seamlessly not only helps with improving productivity and efficiency, but also enables organizations to focus on core business functions such as marketing strategy and planning. Outsourcing CMO functions also bring in the added benefit of bringing in experts as an extension of your current teams, ensuring both operational and strategic excellence.
