In today’s consumer markets, retail and consumer packaged goods (CPG) companies are becoming alike in their operations and aspirations due to changing consumer behaviour, technological advancements, and market dynamics. Many companies are adopting a direct-to-consumer (D2C) sales approach to widen their customer reach through own-brand stores and online channels. Even the companies that do not pursue D2C sales are improving their customer relationships through loyalty programs, highly personalized marketing and offers redeemable at stores. The COVID-19 pandemic forced many retail and CPG companies to rapidly adopt digital technologies to meet changing consumer demands. Meanwhile, customer behaviour continues to evolve as consumers rediscover in-person shopping or discover new preferences.
In this space, Infosys has been recognized as a Leader in the ISG Provider Lens™ 2023 Retail and CPG Services reports – Managed Services in the US and Europe. The research study analyzes the relevant software vendors/service providers in the Europe & U.S. market, based on a multi-phased research and analysis process, and positions these providers based on the ISG Research methodology. For this report, ISG assessed 27 service providers and categorized them as Leaders, Product Challengers, Contenders, and Market Challengers, based on their capabilities and market impact.
The reports highlighted Infosys’ strengths with regards to the following:
“Infosys brings a strongly cognitive- and security-oriented approach to managed services for its retail and CPG clients.”
- Philip Carnelley, Lead Analyst
To read the full reports, please visit:
The US report: https://www.infosysbpm.com/newsroom/analyst/documents/managed-services-report-us.pdf
Europe report: https://www.infosysbpm.com/newsroom/analyst/documents/managed-services-report-europe.pdf
For more information on Infosys BPM’s offerings, please click on Retail and CPG
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