Business Transformation Services

Product recommendations using NLP

Digitisation of the retail industry and e-commerce marketplaces have opened up a world of possibilities for modern businesses and allowed customers access to brands worldwide without geographical restrictions. With the vast amount of data generated with each interaction between customers and online retailers, brands cannot afford to ignore that treasure trove of insights and drive their strategies for profitable and sustainable competitive advantage. Natural Language Processing (NLP) is one of the techniques that has made it possible for brands to navigate petabytes of unstructured data, understand the customers’ purchase behaviour, and make personalised smart product recommendations to boost their sales.

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