rethinking GCCs: from cost centres to innovation hubs in the digital era
Global capability centres (GCCs) are undergoing a profound transformation, from back-office cost centres to global innovation engines. This article explores how enterprises can unlock the full potential of their GCCs through a structured digital transformation roadmap and an innovation-focused strategy playbook. Drawing on industry data and forward-looking research, it outlines how GCCs are now driving enterprise agility, digital product innovation, and talent excellence. It examines the shift from cost arbitrage to value creation, the mechanisms for measuring the ROI of GCC innovation initiatives, and the emergence of GCCs as strategic platforms for enterprise reinvention. With projections showing GCCs contributing over US$100 billion to India’s economy by 2030 and becoming hubs for AI, analytics, and design-led growth, the message is clear: the future of enterprise transformation will be led by GCCs that evolve into innovation powerhouses.
