Generative AI

Generative AI: The next frontier in energy & utilities and oil and gas innovation

AI has become the invisible hand shaping nearly every industry, offering powerful insights and predictions based on mountains of data. It is the analytic brain behind cutting edge technologies such as facial recognition, spam filtering and self-driving car algorithms.

Now, take a leap from analysis to creation. Imagine penning a poem with just a few words, painting breathtaking landscapes from your imagination, or even composing music that reflects your mood — that is Generative AI (GenAI) at work. It lets you ‘generate’ entirely new text, images, code, audio, and video based on prompts that you provide.

As AI continues to evolve, GenAI emerges as a powerful tool with immense potential. It empowers AI with the ability to create entirely new content. This not only improves efficiency but also opens doors to personalised experiences, groundbreaking discoveries, and previously unimaginable solutions, completely transforming industries across the board.

GenAI’s unique applications for the Energy, Utilities and Oil & Gas sectors

GenAI's applications are undoubtedly empowering the Energy, Utilities and Oil & Gas sectors. Let’s explore its transformational potential within each industry:


Exploration and production

  • In the renewable energy sector, Generative AI can identify optimal locations for wind farms and solar installations based on weather patterns and terrain.
  • Additionally, it can simulate complex scenarios of wind farm layouts and solar panel alignments, optimising energy capture based on local conditions.

Renewable energy integration

Asset management and maintenance

  • GenAI analyses massive amounts of sensor data, generates ‘what-if’ scenarios and predicts equipment failures such as potential turbine blade issues in wind farms, with pinpoint accuracy before they can disrupt operations and drain your wallet.
  • Beyond automating reports, GenAI unlocks deeper insights, analyses massive data in detail and tailors reports to specific needs. Continuously learning, it elevates pipeline and power line inspection to a whole new level.

Customer engagement

  • GenAI reads each home's energy pulse and analyses it beyond crunching historical data. It simulates diverse energy-saving strategies and tailors it for each home. This opens doors to unlocking the potential of renewable energy for a sustainable future.
  • By brainstorming innovative solutions, GenAI can help utilities develop new products and services, like dynamic pricing models or smart home energy management systems, thereby catering to evolving customer needs.

Oil & Gas

Exploration & production

  • GenAI can generate seismic data and analyse historic data from various angles and identify subtle anomalies that might indicate potential reserves missed by traditional methods.
  • Imagine creating new exploration strategies by simulating different drilling scenarios and analysing their potential yields and risks. This can optimise resource allocation and success rates.
  • For well completions, GenAI can analyse data from past projects to suggest optimal configurations for maximising oil & gas extraction.

Reservoir management

  • GenAI can generate detailed production forecasts by simulating complex reservoir behaviour under various conditions, leading to more efficient resource management.
  • Predicting potential issues, like water encroachment or sand production, allows for proactive measures. It helps minimise downtime and maximise yield.

Risk management

  • By simulating various emergency scenarios, GenAI can help identify and mitigate potential safety hazards, such as pipeline leaks or explosions.
  • This can also inform emergency response plans, ensuring faster and more effective interventions in case of incidents.

Supply chain optimisation

  • GenAI can design efficient logistical networks by analysing vast datasets of transportation routes, costs and infrastructure limitations.
  • Predicting price fluctuations based on market trends and geopolitical events allows for better procurement strategies and risk management.
  • Personalised customer offers can also be generated based on specific needs and buying patterns, and effectively strengthening relationships and improving sales.


Grid management

  • Imagine AI-powered dispatch systems that analyse real-time energy demand and automatically adjust resource allocation across the grid, optimising efficiency and stability.
  • Generative AI for utilities can optimise infrastructure investments by simulating future demand scenarios and identifying areas for network expansion or reinforcement.

Smart metering

  • Analysing smart metre data in real-time allows for anomaly detection, potentially identifying issues like energy theft or equipment malfunctions before they cause disruptions.
  • GenAI can also personalise outage notifications based on individual customer needs, effectively minimising inconvenience and anxiety during service interruptions.


  • Generative AI for utilities can analyse vast amounts of network data to identify and mitigate cyber threats in real-time, protecting critical infrastructure from attacks and data breaches.
  • By simulating potential cyberattacks, GenAI can help utilities develop more robust security measures and response plans.

What the future holds

The GenAI market is poised to revolutionise the energy, utilities, and oil & gas sectors with staggering growth predictions across all sectors.

  • Generative AI for utilities: The market is set to surge from $534 million in 2022 to $8.6 billion by 2032, reflecting a meteoric 33.1% CAGR.
  • Generative AI in the energy industry: This is projected to be a $4.26 billion market by 2032, fueled by a remarkable 23.9% CAGR.
  • Generative AI for oil & gas: This market is set to see significant growth too, reaching $4.63 billion by 2028, driven by a steady 11.68% CAGR.

GenAI's impact transcends mere figures. Its true power lies in its ability to pinpoint hidden energy reserves, craft personalised renewable solutions, predict and prevent equipment failures, and more.

This is just the beginning. GenAI's ability to learn, adapt, and create makes it a game-changer. It is a powerful partner in our journey towards a more sustainable and secure energy future.

How Infosys BPM can help

The energy landscape is evolving rapidly, and with it, the needs of the utility sector. At Infosys BPM, we understand this transformation, which is why we leverage cutting-edge technologies like GenAI to power our expert Utility Management Services. Shape your future and unlock a brighter tomorrow by partnering with us.

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