Influencing perceptions globally with efficient procurement
Companies often struggle with implementing effective influencer marketing strategies on a global scale due to local-first strategies and non-streamlined procurement processes. However, when Ella, a Strategic Sourcing Manager at a global CPG company, was confronted with a similar situation she decided to approach Infosys BPM for support. This case study outlines how her close collaboration with Infosys BPM’s procurement experts realised better influencer campaign outcomes as well as 12.5% in savings on marketing spends.
Approach summary:
- Aligning global and local stakeholders
- Managing RFI and RFP processes
- Negotiating agency rates
- Overcoming cultural barriers
Key benefits:
Roster of agencies in Europe
Beneficially negotiated rates
Streamlined processes
12.5% savings on influencer spends
