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Our trade promotion management services deliver cutting-edge practices, solutions, and frameworks to transform processes, which are digitally enabled, integrated by industry, augmented with analytics and automation, and delivered with increased agility and greater speed. While the notion of running successful trade promotion management operations is simple enough, its implementation is anything but simpler. Infosys BPM has been instrumental in helping its consumer goods clients identify and achieve the objectives of an ideal TPM operating model, which focuses on:
- Cultivating an end-to-end view of trade promotion management
- Measuring the performance of promotions accurately and timely
- Accelerating trade promotion management by having the right consultant partner
Further, we deliver several comprehensive services to our TPM clients, such as Business Process Consulting/Advisory Services, Managed Trade Promotions Services, Technology Consulting and Implementation Services, and Analytics Advisory and Data Consulting.
- A domain-led consultative approach to define a target operating model for trade promotion management.
- A unique approach to designing TPM solutions based on project objectives, metrics, and best practices to help define, achieve, and communicate measurable business value for consumer goods organizations.
- A trade promotions management repository of tried-and-tested tools and functionalities such as Detailed Process Taxonomy, TPM Value Diagram, and TPM Persona Repository, to name few
- A practice comprising of experienced consultants and subject matter experts (SMEs) who have partnered with multiple clients in their business transformation journey and built customised solutions to address crucial concerns specific to trade promotion management
- A world-class global delivery model with increased focus on all three levers of process efficiencies, promotion effectiveness, and customer experience for the internal and the external stakeholders in the consumer goods industry.
- Supports 9 out of 15 top global retailers and top 10 global CPG organisations
- Industry best practices built over several years of supporting top global retail and CPG organisations
- A benchmarking repository of industry best-in-class key metrics in the trade promotions management processes
- Proven in-house programs such as Be-The-Navigator (BTN) and Zero Distance, as well as design thinking, to drive transformation, ensure stable service delivery, and strive for continuous improvement in trade promotion management.
- Advisory:
- A comprehensive diagnostic and process framework with functional key performance indicators (KPIs) and benchmarks and best practices in automation for trade promotion management.
- A ready-to-use IT roadmap and technology evaluation template to measure the maturity of the various technologies connecting the TPM business processes
- Improved usability of sales, services, and marketing applications
- Alliance partnership and rich implementation experience in technology platforms with some of the leading TPM solutions in the market such as Kantar, SFDC, and MS Dynamics, to name few
- Creating an Enterprise Data Bus to integrate trade promotions master, execution, and other data sources, as well as enable actionable insights for informed decision-making
- Leveraging advanced analytics capabilities such as statistical models and models powered by machine learning (ML) to identify trade promotions optimisation opportunities, reduce disputes, improve payments on time, and so on
- Role-based dashboards to help clients with a real-time view of KPIs, processes, and transaction status
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