Trade promotions form the largest expenditure for CPG businesses — second only to COGS (cost of goods sold) to the tune of 20% of revenue and totaling more than $500 billion in spend globally. It’s no surprise that trade promotions management (TPM) is an important component of an organisation’s business strategy. Some established truths and emerging industry trends are driving businesses to reevaluate their TPM approach to make their operations friction-free and drive a higher return on investment (ROI).
The positive impact of well-managed and well-executed promotions on revenue is no secret. However, while organisations are focusing on maximising the effectiveness of promotions, they are yet to resolve issues surrounding complex trade promotions processes, with its fragmented data sources and fuzzy responsibility matrixes, which has not seen standardised solutions yet. To respond to these challenges, leading CPG/FMCG organisations are closely analysing their processes and looking for innovative solutions to improve metrics beyond effectiveness.
Our TPM services deliver cutting-edge practices, solutions, and frameworks to transform processes, which are digitally enabled, integrated by industry, augmented with analytics and automation, and delivered with increased agility and greater speed. While the notion of running successful trade promotions operations is simple enough, its implementation is anything but simpler. Infosys BPM has been instrumental in helping its CPG clients identify and achieve the objectives of an ideal TPM operating model, which focuses on:
Further, we deliver several comprehensive services to our TPM clients, such as Business Process Consulting/Advisory Services, Managed Trade Promotions Services, Technology Consulting and Implementation Services, and Analytics Advisory and Data Consulting.
Infosys BPM Trade Promotions Management practice delivers several benefits for the clients. Some of the key value delivery include:
Drive higher ROI
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