21st April, 2010
Getting Started with Outsourcing
Laura Boodram, Director, Digital Media Services, New York Times Regional Media Group Jennifer Hanks, Vice
President, Professional Services, AdMonsters
When it comes to deciding whether to outsource ad operations, there are several factors that need to be considered.
The ad operations leadership has to decide what parts of business to outsource, where to apply the outsourcing
model, which partner is best suited for the work, and how best to manage the relationship and workflow.
Join us at this webcast, for an overview of a successful strategy to assess the potential efficiencies of outsourcing
certain ad operations functions, getting internal sign-off, implementation strategies, and partnership maintenance
tips and tricks.
Laura Boodram runs a Lean Ad Operations department for The New York Times Company Regional Division.
She started her career in Telecom and Banking when tasked with centralizing ad operations for over 15 regional
news and media websites. With passion and skill for operations, communication and business process development,
she has handled multiple initiatives and industries. She has successfully established product development teams,
managed technology vendor integrations and standardized billing, support and order management systems.
Jennifer Hanks joined AdMonsters in 2009 and has over 10 years of experience in digital media. She started
her career with Engage Media/ Flycast, where she launched the publisher and advertiser side of B2B and B2C ad
network. After the dotcom 'bust', she brought 'brick and mortar' advertisers online with acquisition
and list management campaigns at Prospective Direct. In 2004, she joined the New York Times (NYT) and held many
roles including Director of Ad Operations and Director of Digital Development. She oversaw business planning,
new media (video/ mobile), remnant and ad network strategy, and launch of the NYT Global Edition with International
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