20th - 21st July, 2009
The Stanford Court (a Renaissance Hotel) San Francisco, California, USA
The Trade Promotion Management Associates (TPMA) conference brings together thought leaders and successful practitioners
from retail, manufacturing, service providers and consulting. It will open up opportunities for collaboration
through case studies, panel discussions and presentations. The conference showcases the latest technologies to
foster collaboration and drive trade promotion effectiveness.
Building the Foundations for P&G's World-Class, Collaborative Trade Promotion Management
The Right Data, in the Right Place, at the Right Time - Globally
Javier Cordero, Section Manager, Portfolio Planning Leader Health and Well Being, Global Business
Services, Procter & Gamble
Different languages, levels of economic development, style of retail operations and market fragmentation create
layers of trade promotion management complexity. Procter & Gamble (P&G), which distributes products and
conducts trade promotion activities in approximately 180 countries, is an ideal example to demonstrate the complexity
involved in trade promotions.
This session discusses how P&G is building the foundations of a collaborative trade promotion process by ensuring
that the right data is in the right systems globally without overburdening the sales force.
It showcases how P&G is creating - on a global basis - a more collaborative back-end with key partners. Learn how
P&G laid the groundwork for trade promotion optimization and advanced analysis to identify and multiply the
most successful programs.
Javier Cordero defines the vision and leads the implementation of Procter & Gamble’s trade promotion
management services. He joined the company in 1993 and has more than 15 years of experience in sales processes
and systems optimization. At Procter & Gamble, he has led the first sales force automation processes in Latin
America. He was also in charge of sales and marketing systems in Latin America. In 2002, he moved to the company’s
global headquarters to revamp the customers’ financial processes. Javier returned to trade promotions in 2004.
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Learn more about the Trade Promotion Management Associates (TPMA) conference 2009