Business Transformation Services
Business Transformation in the Age of Customer Centricity
Digital business transformation efforts are not new; every business has embraced digital transformation in some capacity over the last couple of decades. However, the focus of business transformation must now shift from product-centricity (introducing new digital products, services, or self-service portals) to customer-centricity (understanding the customer journey, highlighting value at each touch point, and bringing human stories to the forefront). Businesses need to combine rich customer data hidden across different silos to enable such customer-centric business transformation and be pioneers in addressing their customers’ evolving needs and expectations.
