harnessing the power of generative AI to level up social media engagement
Generative AI (GenAI) is transforming social media by improving how users create, interact and engage with content. This paper explores how the integration of GenAI functionalities can elevate social media engagement. It examines automated content creation and discusses the power of personalisation. It also explores enhanced interactions, highlighting the use of AI chatbots with real-time translation for seamless global communication. The role of GenAI in content moderation is addressed too, focusing on its ability to detect and remove harmful content. GenAI can be used by influencers by way of digital personas and customisable avatars to open up new engagement opportunities. Together, these aspects showcase how GenAI is revolutionising social media by offering innovative tools for more business savvy connections and interactions.
