Unravelling a tangled mass of data
Chief Marketing Officer at a leading multinational food processing company, Steve Bernard leverages global sales and customer transaction data to draw insights for new trade initiatives. However, the company had a highly fragmented network of systems for its data, which interfered with overall process visibility and gave rise to data quality issues. This case details how when Steve turned to Infosys BPM for help, an expert transformation team came on board to strategically cleanse the data records and harmonise processes. The results? Significant improvement in data quality by over 20%, savings worth over $400k, and much more.
