Connecting social media with MDM
Businesses have long depended on master data management (MDM) to optimise customer-related operations. However, today, crucial information is exponentially being recorded in unstructured, transactional, and social formats, including tweets, reels, comments, and Facebook postings. In this POV, we will look at how social MDM enhances core MDM principles and procedures, creating more captivating customer experiences and hastening your shift to highly targeted, contextual marketing.
