Retail, CPG and Logistics
How AI is revolutionising merchandising: Shifting from reactive to proactive strategies
Merchandising, whether in online or offline stores, requires strategies to provide the right product at the right time, improve conversion rates, and enhance customer experiences. Traditional businesses depend on historical data analysis for drafting strategies that fail to meet the dynamic customer demands, resulting in a loss of sales and customer base. This requires real-time analysis of demand change, product pricing, store layouts and product placements, and optimal inventory management by integrating AI in retail merchandising.
AI in retail is rehauling operations, shifting from reactive to proactive approaches. Machine learning in retail supports real-time data analysis, resulting in greater efficiency and profitability for the business. Retailers implementing AI in merchandising will leverage proactive decision-making and deliver superior customer experiences.
With predictive analysis of customer demands, AI facilitates enhanced inventory management and customer satisfaction through personalised products, pricing, and offers; store layouts and visuals; and exclusive customer services, driving improved sales and profits for retailers.
The evolution of machine learning in retail
Traditional merchandising follows a reactive approach in determining optimal stock levels and responding to changing trends by past sales analysis and trial and error methods. While they have worked traditionally, these approaches have notable limitations:
Delayed response time
Retailers analyse trends based on historical data of impacted sales, often leading to missed opportunities in proactively meeting the changing customer demands.
Inefficient inventory management
Historical data fails to analyse real-time demand, providing obsolete stock numbers, leading to overstocking or stockouts that adversely affect profitability.
Human biases
The traditional decision-making process inherits human biases and errors. The data is manually collected and intuitively analysed, often resulting in misleading figures.
AI in retail merchandising mitigates these limitations through real-time data insights, predictive analytics, and automation to optimise customer demand, inventory, and pricing strategies.
Key features of AI in retail merchandising
AI in merchandising contributes to making processes efficient and effective to provide seamless experiences to customers, eventually enhancing sales and revenue for businesses.
Predictive analytics for demand forecasting
AI predictive analytics use machine learning algorithms to assess past data, market trends, and other factors, like economic indicators and social media influence, to forecast demand. The insights allow retailers to draft strategies to meet the changing demands proactively and optimise stock levels, resulting in improved customer services and stock management.
Customer-centric merchandising
AI in retail is enhancing customer experiences by offering personalised recommendations. It analyses buying behaviours and purchasing patterns to provide tailored product recommendations and promotions, improving customer engagement and sales conversion rates.
Personalised customer services
With the help of virtual assistants and chatbots, AI tools provide 24/7, real-time customer service. They efficiently address customer queries, suggest products and services, and assist in checkouts and order tracking, making a quick, personalised purchasing experience.
Augmented Reality (AR) helps in setting up virtual experiences where customers see how a wearable product would look on them, or a statue would look in their home space. This improves the online shopping experience and chances of conversion rate.
Automated pricing
AI analyses real-time demand change, market conditions, and competitor pricing. This supports retailers in dynamically adjusting their pricing strategies to maximise sales and profitability while remaining competitive.
Optimised inventory management
Machine learning in retail assesses real-time data to create a balance between supply and demand across multiple locations. Automated inventory systems ensure dynamic adjustment of stock levels to reduce the risk of overstocking or stockouts, resulting in improved stock efficiency, cost savings, and profitability.
AI-led store layouts and visuals
Retailers can improve store layouts and shelf placements to enhance in-store customer experience. AI analytics identify high-traffic areas, customer interactions with products, and purchasing behaviour to optimise product positioning and store layouts to maximise sales.
The impact of AI in retail merchandising
AI in retail improves merchandising strategies for retailers to draw the following key business benefits:
Increased sales and revenue
AI in merchandising facilitates personalised customer experiences, optimised stock levels, and real-time predictive demand, resulting in higher conversion rates and improved profitability.
Improved operational efficiency
The automation of stockkeeping, pricing, and demand forecasting reduces operational inventory costs and manual inefficiencies, reducing losses due to overstocking, understocking, or price differentiation.
Operational agility
Machine learning in retail allows retailers to respond to real-time market changes, affording them a competitive advantage and increasing profitability.
Enhanced customer experience
Personalised recommendations, optimised store layouts, and AI assistance create a seamless shopping experience, enhancing sales and customer loyalty.
Overcoming challenges in implementing AI in retail
The benefits of AI in retail are paramount, but its success lies in overcoming implementation challenges. Retailers must invest in new AI infrastructure and consider integration complexities that necessitate organisational change. They must ensure data accuracy and privacy, and a culture of digital innovation to best utilise AI in merchandising.
