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Retail merchandising and category management services: An overview

Today's retail environment is dynamic and rapidly changing, posing significant challenges to retail businesses globally. In such an environment, effective planning and buying, encompassing merchandising and category management, is essential for success. Infosys BPM helps you improve these processes through our suite of services, including new product introduction, supplier management, and pricing analytics. By combining AI, machine learning and Gen AI with experienced retail teams, our retail merchandising services keep inventory accurate, budgets realistic and new products moving to shelf on time.

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Merchandising and category management challenges we solve

Most retailers do not have a merchandising strategy problem. They have a capacity problem that looks like one. Our retail merchandising services are built for these situations:

  • Category managers spending the week on reports, not decisions
  • Reset and seasonal workload outrunning a fixed team
  • New product introduction slowing at item setup, not at the buying call
  • Overstock and out of stock appearing in the same category
  • Vendor and item data needing cleanup before every category review
  • Cost targets arriving alongside assortment and channel growth

Category merchandising impact stats

Leveraging our comprehensive capabilities in retail digital operations, we can deliver the following key improvements to your business, across planning & buying areas.

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Where AI and Gen AI apply in retail merchandising

Our retail merchandising solutions apply AI, machine learning and Gen AI where they change a specific outcome:

  • Demand forecasting and replenishment parameters
  • Assortment and space analytics
  • Catalog and product content enrichment
  • Competitor and price monitoring
  • Promotion effectiveness analysis

Why retailers choose Infosys BPM for merchandising and category management

With support for competitor analysis, promo effectiveness, and space planning, our retail category management solutions help retailers make informed decisions that drive sales and improve margins. The incorporation of advanced analytics allows precise assortment planning and effective site merchandising, aligning offerings with consumer preferences. Infosys BPM's approach to process optimization ensures that retailers can adapt quickly to market changes, enhancing overall performance. By integrating these capabilities, retailers can achieve a competitive edge, streamline operations, and deliver exceptional customer experiences in an ever-changing landscape.


Merchandising

  • Range & promo planning support
  • Space planning
  • Assortment planning
  • Inventory management
  • Product performance
  • Site merchandising
  • Budgeting & forecasting
  • Supplier management

 

Category management

  • New product introduction
  • Supplier onboarding, query management
  • Competitor analysis
  • Sales and margin reporting
  • Pricing effectiveness analysis
  • Catalog management

 

Retail category management solutions that work with your existing platform

Most retailers evaluating retail category management solutions already own the software. What is missing is the capacity and specialist skill to run it consistently across every category and every cycle. Our teams work inside your merchandising, planning and master data platforms rather than asking you to move to ours, so your existing investment works harder before anything is replaced.


Challenges and solutions - merchandising and category management

Yes, and it is the usual starting scope. Sales and margin reporting, competitor and pricing analysis, vendor queries and data reconciliation are high-volume and rules-based. Your category managers keep the decisions and receive the analysis ready to act on.

Yes. Capacity is sized to the cycle rather than the annual average, so planogram, assortment and space planning support flexes through reset season and steps back afterwards. You avoid carrying peak headcount all year.

No. Our retail category management solutions are delivered inside your existing platforms and data standards. A technology migration is not a condition of the engagement.

Category strategy, range and pricing decisions, vendor negotiation and commercial ownership stay with you. Execution, analysis and data preparation are what move across.

Infosys BPM merchandising and category management engagements deliver a 5 to 10 percent increase in forecasting accuracy, 5 to 10 percent lower out-of-stock rates, 10 to 15 percent inventory reduction, 5 to 12 percent higher on-shelf availability and up to 50 percent faster go-to-market.

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