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Seeking help, finding success

Eric Ross, the Chief Transformation Officer at one of New York’s largest and fast-growing performance marketing firms, was mandated to find a rapid-scaling solution to meet a significant rise in demand for services. Though outsourcing was novel, Eric brought Infosys BPM on board for end-to-end management of marketing operations. This case study details the ease with which Infosys BPM transitioned processes to offshore delivery centers, helping the company to scale rapidly and successfully meet demand.


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