Publishing Media BPM Services
Publishing BPO Services to Streamline Content Creation & Outsourcing
The shift in content consumption towards digital media, coupled with the consumer’s growing influence in the online and digital space has brought about a significant change in the business model of the publishing industry.
The imperatives for publishers – must target reaching a larger audience, deliver on a wide range of devices, ensure that the content stands out from the competition, is easily accessible, and most importantly, engaging! It has become critical for publishers to ensure they provide an omnichannel user experience to remain competitive.
Infosys BPM provides end-to-end solutions that address the SG&A and COGS of both the print (traditional) and digital operations across their primary revenue streams – advertising, subscription/circulation, and content.
Segments we serve
Newspapers, magazines, book publishers, STM, journals, and their data entry needs.
Publishing Industry BPO & Outsourcing Offerings
Product strategy
Identify audience, product design, product sales, marketing strategy, distribution strategy, pricing strategy, and product administration to ensure effective business process outsourcing.
Sales
Prospecting, go to market, sell
Order processing
Billing and accounts receivable, the credit assessment, cash application, collections disputes and adjustments, finance and accounting (accounts payable, accounts receivable, general ledger)
Advertising operations
Ad creation – internal and external, ad collection/traffic, accounts payable, ad proofing, quality check and adjustments, vendor selection, and data entry services from our bpo team.
Pre-press
Layout, pagination, imaging
Operations
Print, package, sort
Product strategy
Identify audience, product design, product sales, marketing and distribution strategy, pricing strategy, product administration
Sales
Identify prospects (new and former), qualify prospects, maintain databases (e.g. DNC), sales order processing, campaign management
Order processing
Contracting, write-offs and refunds, account maintenance, order entry, customer service, billing and accounts receivable, cash application, collections, disputes and adjustments
Operations
Print, package and sort, distribute, customer service / query management, daily processing, disputes and adjustments, missed delivery and dispatch
BrandEdge
An end-to-end and integrated platform for marketers to seamlessly manage global marketing operations and campaigns, with analytics for customer-centric decisions
Provides business-ready social capabilities with Consumer Portfolio, Enterprise Portfolio and mobility solutions
Flypp
A white-labeled mobile application platform that helps operators monetize mobile service consumers while leveraging technology for maximum cost savings and expertise.
Digital publishing platform
Using social media to enable social commerce for hyper-local/ community publishers
Mobile content distribution
From digital capture to content play-out
myMedia
A multimedia 'store and share' application
Metadata tagging (media process outsourcing)
Product record tagging, closed captioning, subtitling
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