publishing media BPM services
Publishing BPO services to streamline content creation & outsourcing
The shift in content consumption towards digital media, coupled with the consumer’s growing influence in the online and digital space has brought about a significant change in the business model of the publishing industry.
The imperatives for publishers – must target reaching a larger audience, deliver on a wide range of devices, ensure that the content stands out from the competition, is easily accessible, and most importantly, engaging! It has become critical for publishers to ensure they provide an omnichannel user experience to remain competitive.
Infosys BPM provides end-to-end solutions that address the SG&A and COGS of both the print (traditional) and digital operations across their primary revenue streams – advertising, subscription/circulation, and content.
Segments we serve, Newspapers, magazines, book publishers, STM, journals, and their data entry needs.
Publishing industry BPO & outsourcing offerings
Product strategy
Identify audience, product design, product sales, marketing strategy, distribution strategy, pricing strategy, and product administration to ensure effective business process outsourcing.
Sales
Prospecting, go to market, sell
Order processing
Billing and accounts receivable, the credit assessment, cash application, collections disputes and adjustments, finance and accounting (accounts payable, accounts receivable, general ledger)
Advertising operations
Ad creation – internal and external, ad collection/traffic, accounts payable, ad proofing, quality check and adjustments, vendor selection, and data entry services from our bpo team.
Pre-press
Layout, pagination, imaging
Operations
Print, package, sort
Product strategy
Identify audience, product design, product sales, marketing and distribution strategy, pricing strategy, product administration
Sales
Identify prospects (new and former), qualify prospects, maintain databases (e.g. DNC), sales order processing, campaign management
Order processing
Contracting, write-offs and refunds, account maintenance, order entry, customer service, billing and accounts receivable, cash application, collections, disputes and adjustments
Operations
Print, package and sort, distribute, customer service / query management, daily processing, disputes and adjustments, missed delivery and dispatch
BrandEdge
An end-to-end and integrated platform for marketers to seamlessly manage global marketing operations and campaigns, with analytics for customer-centric decisions
Provides business-ready social capabilities with Consumer Portfolio, Enterprise Portfolio and mobility solutions
Flypp
A white-labeled mobile application platform that helps operators monetize mobile service consumers while leveraging technology for maximum cost savings and expertise.
Digital publishing platform
Using social media to enable social commerce for hyper-local/ community publishers
Mobile content distribution
From digital capture to content play-out
myMedia
A multimedia 'store and share' application
Metadata tagging (media process outsourcing)
Product record tagging, closed captioning, subtitling
Business outcomes for publishers
Publishing organizations face increasing pressure to manage content growth, optimize monetization, reduce operational costs, and improve subscriber experiences.
Our publishing BPO services help organizations:
- Reduce publishing operational costs
- Improve advertising revenue operations
- Accelerate content production workflows
- Improve subscriber retention
- Streamline circulation management
- Improve finance and accounting efficiency
- Scale operations across print and digital channels
End-to-end publishing operations services
Content operations
- Editorial support
- Metadata management
- Content enrichment
- Digital asset management
Advertising operations
- Ad booking
- Campaign management
- Billing and reconciliation
- Revenue reporting
Subscriber operations
- Subscription management
- Customer support
- Retention program
- Account servicing
Finance operations
- Accounts receivable
- Royalty management
- Revenue accounting
- Financial reporting
Publishing account BPO services
Publishing organizations operate across multiple revenue streams including subscriptions, advertising, licensing, royalties, and digital content sales. Managing these complex financial processes requires specialized expertise, strong controls, and operational scalability.
Infosys BPM provides publishing account BPO services that help publishers improve financial accuracy, strengthen cash flow management, and streamline revenue operations.
AI-powered publishing transformation
Leverage AI and intelligent automation to improve publishing efficiency through:
- Metadata enrichment
- Intelligent content tagging
- Workflow automation
- Audience analytics
- Revenue optimization insights
- Content lifecycle management
- Generative AI-assisted publishing operations
Publishing revenue optimization section
Our publishing specialists help organizations improve performance across:
Challenges and solutions for publishing account BPO
Publishing account BPO services help publishers streamline advertising billing, subscription accounting, accounts receivable, collections, royalty administration, and revenue reporting. By outsourcing these processes to specialized teams, publishers can improve financial accuracy, accelerate cash flow, reduce operational costs, and gain greater visibility into revenue performance across print and digital channels.
Infosys BPM supports a wide range of publishing operations, including advertising operations, circulation management, subscription services, content support, accounts receivable, revenue accounting, royalty management, campaign-to-cash processes, and customer support. Our services help publishers optimize both operational efficiency and business performance across the publishing value chain.
Infosys BPM combines publishing domain expertise, analytics, automation, and operational excellence to help publishers optimize advertising revenue, improve subscription management, enhance customer experiences, and streamline revenue operations. This enables publishers to strengthen subscriber retention while maximizing revenue opportunities across multiple channels.
Infosys BPM leverages AI-powered automation, intelligent workflow management, data analytics, and digital process optimization to improve publishing operations. These capabilities help automate repetitive tasks, improve content and financial process efficiency, accelerate turnaround times, and support data-driven decision-making across publishing functions.
Infosys BPM combines deep publishing industry expertise with global delivery capabilities, AI-driven transformation, automation, and end-to-end operational support. Unlike traditional outsourcing providers that focus primarily on transactional services, Infosys BPM helps publishers transform operations, optimize revenue processes, improve customer experiences, and achieve long-term business outcomes.
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