The shift in content consumption towards digital media, coupled with the consumer’s growing influence in the online and digital space has brought about a significant change in the business model of the publishing industry.
The imperatives for publishers – must target reaching a larger audience, deliver on a wide range of devices, ensure that the content stands out from the competition, is easily accessible, and most importantly, engaging! It has become critical for publishers to ensure they provide an omnichannel user experience to remain competitive.
Infosys BPM provides end-to-end solutions that address the SG&A and COGS of both the print (traditional) and digital operations across their primary revenue streams – advertising, subscription/circulation, and content.
Segments we serve
Newspapers, magazines, book publishers, STM, journals.
Identify audience, product design, product sales, marketing strategy, distribution strategy, pricing strategy, product administration
Prospecting, go to market, sell
Billing and accounts receivable, the credit assessment, cash application, collections disputes and adjustments, finance and accounting (accounts payable, accounts receivable, general ledger)
Ad creation – internal and external, ad collection / traffic, accounts payable, ad proofing, quality check and adjustments, vendor selection
Layout, pagination, imaging
Print, package, sort
Identify audience, product design, product sales, marketing and distribution strategy, pricing strategy, product administration
Identify prospects (new and former), qualify prospects, maintain databases (e.g. DNC), sales order processing, campaign management
Contracting, write-offs and refunds, account maintenance, order entry, customer service, billing and accounts receivable, cash application, collections, disputes and adjustments
Print, package and sort, distribute, customer service / query management, daily processing, disputes and adjustments, missed delivery and dispatch
An end-to-end and integrated platform for marketers to seamlessly manage global marketing operations and campaigns, with analytics for customer-centric decisions
Provides business-ready social capabilities with Consumer Portfolio, Enterprise Portfolio and mobility solutions
A white-labeled mobile application platform that helps operators monetize mobile service consumers
Digital publishing platform
Using social media to enable social commerce for hyper-local/ community publishers
Mobile content distribution
From digital capture to content play-out
A multimedia 'store and share' application
Metadata tagging (media process outsourcing)
Product record tagging, closed captioning, subtitling
Find out more about how we can help your organization navigate its next. Let us know your areas of interest so that we can serve you better