Digital Business Services

Analytics in CRO

To stay relevant in an increasingly competitive online arena, businesses are collecting, storing, and analysing data to understand their customers better and meet their demands. Metrics such as the visitors’ country, traffic sources, and average time spent on a particular page help businesses in gauging the behaviour and buying patterns. However, there are other crucial metrics, which are usually not considered by businesses. This POV discusses those aspects to better understand complex buying patterns.

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