Annotations for better customer insights

The impact of COVID-19 has energized customer expectations for products and services delivering technology-led experience, convenience, and comfort. Understanding and responding to these fast-changing expectations demands speedy, almost-’live’ processing of the vast amounts of customer data available today. While several businesses are already utilizing artificial intelligence for this purpose, this paper presents how market success depends on rightly annotating the data so that it yields better customer insights.

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