Digital Business Services

Email marketing in 2023

Email marketing predates to 1978, when Gary Thuerk of Digital Equipment Corporation (DEC) sent a marketing email to 397 recipients over ARPANET to promote DECSYSTEM-20 products to potential customers. While traditionally email marketing has been used to reach out to a large group of people and benefit them in terms of discovering useful or important information, over a period of time it has become notorious for unsolicited messaging to recipients. In this PoV, we will analyze how email marketing evolved over time and how to carry out an email marketing campaign successfully in 2023.

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