Identify unmet consumer needs by unlocking the value of your unstructured data
Unstructured data is far more complicated to analyze than structured data, due to its variable nature. Moreover, there are fewer analytics tools that can sift through unstructured data successfully. However, it’s essential for businesses to analyze both structured and unstructured data, as well as semi-structured data, so that their power can be harnessed. Useful business insights can be gleaned from a combined analysis of all available data. The results can help businesses identify customer preferences, improve marketing campaigns, and adjust product prices to ensure the best returns.