What does good website design and content mean for an industrial organization?
In the hard-hat world of business, many organisations are so intensely focused on showcasing their product portfolio that websites are often treated as an afterthought or, worse, non-existent! In today’s web-oriented marketplace, however, that is a crucial lapse in marketing strategy. A website is the foundation of a company’s digital presence and an important B2B marketing tool. Critical to the successful functioning of a website is good web design and content, for it is these elements that spike SEO rankings and drive traffic and conversions in today’s insanely competitive digital marketplace.