Publishing

Overview

The shift in content consumption towards digital media, coupled with the consumer’s growing influence in the online and digital space has brought about a significant change in the business model of the publishing industry.

The imperatives for publishers – must target reaching a larger audience, deliver on a wide range of devices, ensure that the content stands out from the competition, is easily accessible, and most importantly, engaging! It has become critical for publishers to ensure they provide an omni-channel user experience to remain competitive.

Infosys BPM provides end-to-end solutions that address the SG&A and COGS of both the print (traditional) and digital operations across their primary revenue streams – advertising, subscription/circulation, and content.

Segments we serve

Newspapers, magazines, book publishers, STM, journals.

Line

Offerings

Product strategy

Identify audience, product design, product sales, marketing strategy, distribution strategy, pricing strategy, product administration

Sales

Prospecting, go to market, sell

Order processing

Billing and accounts receivable, credit assessment, cash application, collections disputes and adjustments, finance and accounting (accounts payable, accounts receivable, general ledger)

Advertising operations

Ad creation – internal and external, ad collection / traffic, accounts payable, ad proofing, quality check and adjustments, vendor selection

Pre-press

Layout, pagination, imaging

Operations

Print, package, sort

Product strategy

Identify audience, product design, product sales, marketing and distribution strategy, pricing strategy, product administration

Sales

Identify prospects (new and former), qualify prospects, maintain databases (e.g. DNC), sales order processing, campaign management

Order processing

Contracting, write-offs and refunds, account maintenance, order entry, customer service, billing and accounts receivable, cash application, collections, disputes and adjustments

Operations

Print, package and sort, distribute, customer service / query management, daily processing, disputes and adjustments, missed delivery and dispatch

BrandEdge

An end-to-end and integrated platform for marketers to seamlessly manage global marketing operations and campaigns, with analytics for customer-centric decisions

Provides business-ready social capabilities with Consumer Portfolio, Enterprise Portfolio and mobility solutions

Flypp

A white labeled mobile application platform that helps operators monetize mobile service consumers

Digital publishing platform

Using social media to enable social commerce for hyper-local/ community publishers

Mobile content distribution

From digital capture to content play-out

myMedia

A multimedia 'store and share' application

Metadata tagging (media process outsourcing)

Product record tagging, closed captioning, subtitling

Request for services

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