Infosys BPM - Publishing | Service Offerings

Infosys BPM offerings for publishing

The shift in content consumption towards digital media, coupled with the consumer’s growing influence in the online and digital space has brought about a significant change in the business model of the publishing industry.

The imperatives for publishers – must target reaching a larger audience, deliver on a wide range of devices, ensure that the content stands out from the competition, is easily accessible, and most importantly, engaging! It has become critical for publishers to ensure they provide an omni-channel user experience to remain competitive.

Infosys BPM provides end-to-end solutions that address the SG&A and COGS of both the print (traditional) and digital operations across their primary revenue streams – advertising, subscription/circulation, and content.

Segments we serve

Newspapers, magazines, book publishers, STM, journals.

Our offerings

Advertising

	Product strategy Identify audience, product design, product sales, marketing strategy, distribution strategy, pricing strategy, product administration
	Sales Prospecting, go to market, sell
	Order processing Billing and accounts receivable, credit assessment, cash application, collections disputes and adjustments, finance and accounting (accounts payable, accounts receivable, general ledger)
	Advertising operations Ad creation – internal and external, ad collection / traffic, accounts payable, ad proofing, quality check and adjustments, vendor selection
	Pre-press Layout, pagination, imaging
	Operations Print, package, sort
	Operations Print, package, sort

Circulation

	Product strategy Identify audience, product design, product sales, marketing and distribution strategy, pricing strategy, product administration
	Sales Identify prospects (new and former), qualify prospects, maintain databases (e.g. DNC), sales order processing, campaign management
	Order processing Contracting, write-offs and refunds, account maintenance, order entry, customer service, billing and accounts receivable, cash application, collections, disputes and adjustments
	Operations Print, package and sort, distribute, customer service / query management, daily processing, disputes and adjustments, missed delivery and dispatch

Our platform solutions for the publishing industry

	BrandEdge An end-to-end and integrated platform for marketers to seamlessly manage global marketing operations and campaigns, with analytics for customer-centric decisions
	SocialEdge Provides business-ready social capabilities with Consumer Portfolio, Enterprise Portfolio and mobility solutions
	Flypp A white labeled mobile application platform that helps operators monetize mobile service consumers
	Digital publishing platform Using social media to enable social commerce for hyper-local/ community publishers
	Mobile content distribution From digital capture to content play-out
	myMedia A multimedia 'store and share' application
	Metadata tagging (media process outsourcing) Product record tagging, closed captioning, subtitling