Media and Entertainment

White Papers

Social media and the Indian healthcare industry – opportunities and challenges

Participating in social media is not just an option any more. The real test of social media engagement now lies in whether we have the ability to sustain it and ensure scalability. While...


Any content, anytime, anywhere, any device – Four aces in a winning strategy

The digital revolution is here to stay. Remember the time when portable players transformed music industry’s landscape? The 4 A's – any content, anytime, anywhere, any device – is today’s...


The Publishing Change – Imperatives for Publishers Today

The shift in content consumption towards digital media has brought about a significant change in the publishing industry. Publishers worldwide are faced with a new set of...


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