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Trust and Safety

Business Transformation Services

Balancing AI and human moderation for safer communities: a strategic perspective

The exponential growth of user-generated content poses unprecedented challenges for content moderation, requiring platforms to balance community safety, freedom of expression, and human wellbeing. With platforms like Meta processing 2.5 billion pieces of content daily, only human moderation has become impossible, making AI integration unavoidable. However, AI-driven systems struggle with contextual understanding and nuance. On the other hand, content moderators worldwide experience significant psychological distress from exposure to disturbing material. A hybrid solution combining AI scalability with human judgment is perhaps the best way forward to ensure systems serve both digital communities and their guardians effectively.

Hybrid moderation: AI + human for safer communities
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