Comparing counterfeit detection applications and AI-driven monitoring: Evaluating effectiveness
Counterfeiting has become a global crisis, threatening consumer safety, brand trust, and revenue across industries like luxury goods, electronics, pharmaceuticals, and auto parts. Sophisticated fraud tactics now mimic even digital verification, making detection harder. Traditional solutions often lack scalability, while AI-powered monitoring offers real-time visibility, automation, and adaptability. With rising regulatory and consumer pressure, businesses must choose the right tools to safeguard their value chains. As supply chains grow complex, understanding the strengths of AI-led detection is key to staying ahead of counterfeiters and protecting both reputation and customer trust.
